The hospitality sector is not just about providing comfortable accommodation, state-of-the-art amenities, optimal service, and excellent cuisine. It is an increasingly competitive domain. The key to thrive in this cut-throat environment is to carve a niche and position your hotel as a unique entity that offers quality service with meticulous attention to detail.
Hoteliers need to focus on what matters most to guests by offering a personalized experience they won’t get elsewhere. A focused effort to ensure they have an absolutely incredible stay can make a big difference. It not only helps create unforgettable memories, but impacts repeat business and attract new clients. Remember, a happy customer becomes a brand evangelist and spreads the word around.
Let’s dwell on three important strategies that can help position your hotel as a top-notch hospitality brand.
There is no denying that brand awareness is critical to success. For starters, create a website that has all your hotel information including contact details, tariffs, attractive imagery and amenities along with a booking mechanism in place.
Next, harness the power of the internet to let people know of your existence. Procure digital space for ads in relevant sites. Use social media platforms like Facebook, Twitter, Instagram, Snapchat and WhatsApp to promote your hotel.
Provide virtual tours and post visuals, photos, engaging content and videos to highlight the special features (indoor swimming pool or direct access to the beach etc.) that give it a personality. Further, get registered on a reputable travel web portal and invite guests to share reviews on their experience. If there is negative feedback, you can always do some damage control.
Check Local Trends
Factors like location, weather, easy accessibility and attractiveness of the area play a significant role in driving hotel bookings. Show your whereabouts in a better light so that locals recommend your hotel to their friends and acquaintances.
Don’t forget to analyze and study the local trends. Emphasize on the culture of the place, local attractions, favorite tourist spots, art, cuisine/brews, popular events and more can catch the eye of potential customers.
Another effective way to boost occupancy is to get listed on the city’s official website.
Automate And Personalize
Further, embrace technology and take the automation leap. This can be beneficial for both the hotel and the guests. Simple things like mobile bookings, free Wi-Fi, mobile check-in and check-out, digital room keys ensure a higher level of customer satisfaction which tends to inculcate a stronger sense of loyalty among travelers. Automation can also give you the right data points to your staff to offer a personalised experience to your guests.
Utilize these three strategies to outsmart competition in the growing hospitality industry. But, running a successful hotel can be expensive. Whether you are looking to upgrade, expand, implement dynamic marketing techniques, undertake maintenance work, renovate or purchase new equipment, fixtures, and furniture, it all requires ample amount of cash flow.
To build a hospitality brand will need financing. Digital Lenders provide a good platform to acquire unsecured funds at attractive interest rate to meet all your needs.
The right funding and smart strategies go hand-in-hand with building a successful hospitality brand.