Online Food Delivery Platforms boost Business for Restaurants
Online Food Delivery Platforms boost Business for Restaurants

Almost all of us have at least a couple of food delivery apps installed on our smartphones. Easy, convenient, and above all time-saving, food delivery apps have changed the way, Indians dine out. Eating out is no longer restricted to special occasions or the weekends.

Today, huge numbers of Indians of all ages and income levels make use of food delivery apps/online food ordering to enjoy meals from their favorite restaurants right at home.

According to numbers revealed by Statista, the revenue generated via online food delivery services is a whopping $6008 millions in 2018. The growth for 2019 is predicted to touch $7092 million, showing an annual growth rate of 9.9%. Restaurant to consumer deliveries consists of a major chunk of this volume, accounting for $5034.9 million in 2018 alone.

What Do These Figures Mean?

Simply put, there is a huge growing market for home food deliveries among consumers, not just in top metros but also in Tier-II and Tier-III cities.

What Does This Mean For Your Restaurant Business?

Having an online presence makes you visible to customers who usually don’t walk in through your doors. It’s like tapping your customers on their shoulders and telling them about your tasty food. With an easy, customer-friendly online food ordering system, you not only increase your sales but also boost your profit margins.

Here are some ways to enhance your online presence.

Creating a website

An eye-catching website is the first thing that is needed to build your brand and attract the customer’s attraction. It should be in an easy-to-navigate format that will have an elegant and glossy look that matches the theme of the business.

The menus can be shared on the website, along with the points that make the restaurant special. The “about” section should provide the necessary information including location, timings and contact. There should also be sections related to online orders, newsletters, reservations, rewards and offers.

Email marketing incentives

You can allow customers to sign-up for your newsletter on the website. This can help you build a database. Those who have already shown interest in your restaurant will be happy to receive special offers or coupon codes through emails. This will provide them with the right incentive for a visit. Special offers and discounts for an initial sign-up can also help in increasing the number of digital followers.

Social media marketing

No business can afford to ignore the important role that social media plays in this age. You can use Facebook, Twitter and Instagram pages to spread the word about your business, promote new food items and also generate positive reviews.

It is necessary to ensure that you use the best quality photos and videos that can act as a visual attraction for the customers. The timing of the posts should also be right and handling various kinds of feedback should be done in courteously and professionally.

Reach out to local gourmets

Reaching out to the local gourmets and food bloggers who like to explore different varieties of food is an effective way to promote your business on the internet. People who love food and review the same attract quite a substantial number of followers, and you can invite them as guests and offer them discounted meals.

In return, they can provide you with an honest review that will help in boosting the online image. This is a great way to use their social media influence to benefit your business.

Develop an online ordering app

Contrary to popular belief, developing an online app is not a highly expensive affair even for new local businesses. Moreover, the overall benefits, in the long run, will outweigh the initial investment as the recent statistics have pointed out that a significant segment of any restaurant’s business comes from online apps.

You can use a variety of delivery services to complement a user-friendly app that will be convenient for your customers.

Update your online presence regularly

Updating the way in which you present yourself on social media to keep things fresh is an important step for any restaurant. You can change your menu at regular intervals, introduce special items, or even bring about a change in the online look by taking the help of a graphic designer.

Other options include engaging customers in various contests and games that will allow them to win special discounts and help you to boost your social media presence.

Few Reasons Why Restaurants Should Embrace Online Food Delivery Platforms

Expand market reach

One of the biggest pros of using online food delivery platforms is an expanded market reach. You can reach out to new customers beyond your usual target base. For instance, let’s say that you are a family-friendly restaurant focusing on seating for kids and other play areas. This means, your restaurant is unlikely to attract diners who prefer a quiet meal.

With online food delivery, you can reach out to all types of customers across demographics. This increases the overall revenues of your restaurant, thereby boosting profits significantly.

Also Read: Struggling With The Mounting Expenses Of Your Hotel? Use Business Loans To Your Rescue

Positive customer interactions

One of the biggest drawbacks of ordering via phone calls is that it’s prone to misunderstandings. Due to the noise either at the restaurant or at the customer’s end, there are plenty of chances for the order to be taken wrong. This causes frustration to the customer.

With online food ordering/delivery, all preferences are specified by the customer directly. Right from choosing the time of delivery to how they like a particular dish, a customer can mention his/her preferences, with no room for misunderstandings.

This provides positive customer interactions, thereby improving the ratings of your restaurant.

Offer location-based deals

This is a relatively new feature offered by a handful of restaurants. By using features like Apple’s iBeacon, you can send notifications to customers who are near your restaurant.

You can offer them special offers, getting them to walk into your restaurant. This is a great way to avoid leftovers at the end of the day, thereby reducing food wastage and cutting down costs.

Also Read: The Explosion Of Food Delivery — And, How It Is Changing Everything About The Restaurant Business

Lower capital costs compared to traditional in-restaurant sales

Let’s say your restaurant seats an average of a hundred customers per meal. If you wish to double this number of walk-in guests, then you need to spend on more floor space, furniture, cutlery, and increase the number of wait-staff – all of which cost a huge penny.

With online food deliveries, you don’t have to spend capital on increasing your restaurant space. Your kitchen can turn out food based on your requirements.

Powerful Analytics at your Fingertips

Online food delivery services do more than just sell your food. It gives you clear insights into your menu. You can quickly identify the most popular dishes on your menu, the not so popular ones, which customers like which dishes, the fast-selling dishes on weekends, etc.

You can use these insights to refine your offerings, providing customers with an enhanced dining experience.

MSME loan for Wholesalers

Wrapping Up – Embrace Online Food Delivery Services & Grow Your Profits

As you can see, it’s crucial for restaurants to embrace online food delivery to connect with the digital-savvy customers of today. If working capital is what’s holding you back, you can avail short-term business loans for restaurants from digital lending platforms like Indifi, incorporate the latest technologies and start expanding your market reach.

By indifi

22 thoughts on “Benefits Of Online Food Delivery Platforms For Restaurateurs”
  1. I just couldn’t go away your site prior to suggesting that I really enjoyed the usual information an individual supply in your
    visitors? Is going to be again ceaselessly to check out new posts

  2. Hello, i feel that i saw you visited my site so
    i came to return the want?.I’m trying to find issues to improve
    my website!I suppose its ok to use some of your ideas!!

  3. I love what you guys are up too. This type of clever work and coverage!

    Keep up the amazing works guys I’ve included you guys to blogroll.

  4. I’m gone to tell my little brother, that he should also pay a visit this website
    on regular basis to get updated from most recent news.

  5. I simply could not leave your website before suggesting that I extremely loved the usual info
    an individual supply on your visitors? Is going
    to be back regularly to investigate cross-check new posts

  6. I really like looking through a post that will make men and women think.
    Also, thanks for permitting me to comment!

  7. I was recommended this web site by my cousin. I am not sure whether this post is written by
    him as nobody else know such detailed about my problem. You are wonderful!

  8. Terrific post however I was wondering if you
    could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more.

    Thank you!

  9. Hi there, the whole thing is going sound here and ofcourse every one
    is sharing information, that’s really good, keep up writing.

  10. Sweet blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo
    News? I’ve been trying for a while but I never seem to get there!
    Thank you

  11. It’s a shame you don’t have a donate button! I’d without a doubt donate
    to this fantastic blog! I guess for now i’ll settle for book-marking and adding your RSS feed to
    my Google account. I look forward to new updates and will share this website with my Facebook
    group. Talk soon!

  12. Can I just say what a comfort to find somebody who really understands what they
    are discussing online. You certainly know how to bring
    a problem to light and make it important. More people ought to read this
    and understand this side of the story. I can’t believe you
    aren’t more popular because you surely have the

  13. Having read this I thought it was very informative.
    I appreciate you finding the time and energy to put this
    short article together. I once again find myself spending way too much time both reading and posting comments.

    But so what, it was still worthwhile!

  14. I absolutely love your site.. Very nice colors & theme.
    Did you build this amazing site yourself?

    Please reply back as I’m hoping to create my own site and want to know where you got this from or just what the theme is named.

  15. Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just
    sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to everything.
    Do you have any points for novice blog writers?

    I’d definitely appreciate it.

Leave a Reply

Your email address will not be published. Required fields are marked *