The Indian restaurant business is growing annually at a rate of about 10%. The industry, including organized and unorganized segments, was valued at about INR 3.7 trillion in 2018 and is expected to touch $1 trillion by 2024. If you are part of the industry, this is the right time to get going on offering better deals to your customers.
Tips For Better Offers To Attract Customers To A Restaurant
Smart owners need to have smart and realistic ideas to attract customers to their restaurants. While statistically, the industry looks good and sound, you must be different from your competitors to pull customers inside your space. Here are some effective ways to do it.
Make Online Presence
The restaurant’s facade captivates visitors, drawing them in through enticing Instagram reels and engaging YouTube blogs.
People generally seek help from social media recommendations to reach out to restaurants and it’s the best way you can reach your customers as well as promote your restaurant. Being active on social media helps you to keep a good interaction with your customers.
The best thing is that you can promote your restaurant for free. Social media marketing can be the best strategy you can use for your restaurant.
Also Read:- Digital Marketing For Hotel
Happy Hours Are A Must
Anywhere on the Earth, happy hours catch the eye. It is one of the most effective ways to attract the crowd. Analyze your past data to understand which are your slowest hours and days and then announce the happy hour timings. Also clubbing drinks and appetizers is a great way to get the attention of the millennial crowd.
Also Read: Best Mobile Apps To Manage Trade And Payments For Restaurants
Create Your Niche By Showing Professionalism
Now, this certainly does not encompass service standards and quality of food because these two aspects need to be top-class and out-of-the-world. Besides these two, strategize to always appear as professionals. How to do it?
Align with the special days, create something unique and promote it. For example, Valentine’s Day or Mother’s Day, Father’s Day, etc. Use social media and the internet thoroughly. Even if you are a small local restaurant – use the might and power of social media and search engines by carrying out promotions online.
Another popular aspect on the rise these days is hosting classes like a wine tasting session or baking classes or DIY classes. These tactics help catch the attention of customers who are always on the lookout to do something different. Ideas for professional offers also include free Wi-Fi, live music, having a huge-sized screen for telecasting sports events etc.
Utilize In-Store Technology To Concentrate On Strategy
These days, restaurant owners opt for POS (Point-Of-Sale) systems which are more efficient at helping them control expenses. With the use of this system, you can get a low-cost option for your small restaurant business. This simple solution eases ordering with a communicative approach to take the order and a system for dealing with client data.
Strong tools like delivery tracking, stock management, and terms-based discounts help restaurant owners drive more efficiencies and maintain complete control over regular business operations. Not just do they have more control than before they can also be connected with their business while away with mobile alerts, detailed reporting, and client tracking.
Also Read: How To Manage Food Delivery Without Online Food Aggregators
Incentivize Your Customers
First-time discounts, kids till ten years free, complimentary snacks and appetizers, free soup on order of certain value, unlimited snacks at a certain price etc. are all different offers that entice customers. People who love to eat out also love to get the best deal.
They would search and scrutinize for hours for the best offers. Innovate and create your own unique offers to get more customers into your restaurant.
Connecting with consumers is the basic success element of small eateries. Nowadays customers connect continuously and they expect small businesses to provide online access through mobile devices.
Since maximum customers claim to place an order through a mobile app, restaurants having online ordering access can take benefits of huge selling and increase profits. Since these tools help order online accurately and provide convenience for the customers in order, small guys can boost client satisfaction and increase order frequency.
Socialize Yourself
People generally seek help from social media recommendations to reach out to restaurants and it’s the best way you can reach your customers as well as promote your restaurant. Being active on social media helps you to keep a good interaction with your customers.
The best thing is that you can promote your restaurant for free. Social media marketing can be the best strategy you can use for your restaurant.
Mark Birthdays And Anniversaries Of Customers To Give Special Offers
This may sound quite tacky and common but yes, this works well. Keep your database updated and email your customers – at least the regulars – on their birthdays and anniversaries.
Not only that, go a step beyond and offer some freebies like a small cake or free desserts or snacks. The objective is to incentivize, make them feel special and get them to your restaurant for their special celebrations.
Also Read: Many Benefits Of Online Food Delivery Flatforms For Restaurateurs
Your food and service must be impeccable to retain customers. But the first challenge is to get them inside the restaurant through the doors. All tips are time-tested, but some may work for your restaurant and some may fail.
You need to experiment and see what works and what does not. You would need to be creative here to roll out your own unique plans and ideas to get more and more customers to your place.
Live music may be a good source of income:
While enjoying the food, many people love to listen to some music and live music is one of those recommendations that is given to a restaurant for increasing customers as well as sales. You can also make it a bingo offer of a live music special weekend so that your restaurant excels the sales.
Deal With Client Feedback
This is a vital area of concern for small restaurant chains in dealing with client feedback. With rising numbers of clients seeking businesses and posting online reviews, connecting with them and fixing issues is essential. Client feedback is vital so restaurant owners should utilize it to their benefit.
A wise tactic to deal with client feedback engages detecting client transactions and inviting clients to give feedback through an internal survey system.
Fast response to complaints and positive comments also create connections with clients and help them return, even after a poor experience. This tactic helps eateries detect brand supporters and invite them for reviewing and sharing their experience with people.
Google My Business Can Help You Out:
If you are new to this business and don’t have a website till now, Google my Business can help you out. Your customers can find your locations and with the help of reviews they can reach out to you. It can be a great wealth of analytics for your restaurant.
Indifi is an Indian tech venture that works towards helping small and medium businesses get funds from interested private lenders and investors. Business entities that have difficulties arranging finances through the conventional banking model use the Indifi platform to submit their loan application.
After which the platform analyses the viability, credibility and risks of the business to secure a loan from a financial institution smartly. So if you’re looking to start out soon, Indifi is exactly what you need.
[…] Also Read: Tips For Better Offers To Give To Customers For Restaurants […]