Every business wants to have a strong loyal customer base and so does the travel business. Online travel marketing is not easy, owing to the high competition. Its ROI (Return on Investment) is less which can be enhanced by improving visibility. There are a lot of ways in which this can be done and we will discuss such ways in this article for succeeding on a long term basis.
1. Understanding the customers:
This is the very first thing that you must do to organically grow your business. Learn their demographic information along with logistics that drive them, such as thorough research, planning out things, and booking trips. When you know your customers properly, you can cater to their requirements in the best way. Knowing them in a more personal way is one of the tricks that will always work.
Also Read: Best Platforms To Market For Travel Agencies
2. Ask if clients would recommend your services:
You can do this after the clients return from their vacation which had been planned by your travel agency. When they provide positive reviews on social media platforms, their friends will also come to know about it and thus become your potential customers.
Social media engagers can be employed for the same purpose. Suppose someone provides a negative review, you can work on them to avoid the circumstances that led to the negative impression. Thus, you will have a chance to know the lacuna in your services and work on it for better customer experience.
3. Thanking the customers:
When customers provide their valuable feedback after enjoying your services, you can thank them by offering certain discount codes or gift coupons that they can use in their next trip, thus adding to your business revenue. Such kind of practices will be promoted to others through word of mouth that will organically increase your customer base.
4. Staying approachable in social media platforms:
When you are promoting your program on the social media platform, make sure that you
respond quickly to the customers whenever they show their gratitude, provide any suggestions or reviews. Appreciate them for spending their valuable time and trust to avail of its services. Whenever any new customer comes across your social media page and tries to contact you and you do not respond, then it becomes an extremely negative thing that makes them opt for other travel agencies. Such a mistake must be avoided if you want to gain customers organically.
5. Proper management of the website:
Ensure that your website looks good as it will reflect your online marketing efforts. It must be visually attractive besides being updated with the latest information. It must work well across various devices such as laptops, mobile, and tablet. A large number of people are opting for mobile devices which further necessitates this. Optimization is vital as it leads to a bad customer experience when the website slowly loads. Google’s Test My Site Tool is a way of testing the site’s performance and speed. With proper optimization, clicks can be easily converted into conversions or else you will lose revenue every minute.
The content on your website includes documentation, reviews, bookings, newsletters, etc. which are the main sources of information for potential customers when they get to know about you. Though you need to make some investment in the initial period, you will realize its worth when the customer base starts growing gradually by obtaining the right information. Make sure to provide services that will make the brand sell itself to the target customers.
6. Advertisement and Tracking visitors:
You need to set up and manage Google Analytics for your website to track visitors. Find out if the conversion rate is as per your expectation with the help of tools like Optimizely. Avoid using traditional banners for advertisements in high traffic areas as this is not a cost-efficient method. Use Google AdWords and Retargeting to get a positive ROI by targeting those who have been actively interested in your services.
An email database is also one best way of marketing as it leads to more conversions compared to social and searches. The subscription forms help you stay connected with the customers without letting them move to the rivals. Make sure that the email design newsletter is responsive to ensure its intended functionality.
We work with several top lenders to make it easier for you to pick a loan as per your requirements. With zero collateral and minimum documentation, rest assured that you can get travel agency financing in the quickest possible time. We also work with a number of top travel portals to help you scale your travel business to the next level.
Apply online on Indifi.com or get in touch with us to know more about our unsecured loans for travel businesses!
At Indifi, we understand that the needs of every business are different. As a result, we offer custom loan solutions for all types of businesses we serve. As a travel agency owner, you might need funds to offer online booking facility, pay your employees, manage bulk bookings, offer credit to your corporate clients, or just working capital- we can help you get the best loan with the most flexible loan terms and repayment schedule. This lets you grow your business just the way you want it to.