The prime focus of any travel agency manager is to increase sales in the company. The competition is fierce, and more often than not, the story is the same for every such agency; in fighting for their fair share of customers, they lose focus from retaining their existing customers. They get so invested in the zeal to beat their competition without realizing that it is indeed themselves that they need to outsmart.
Here are eight tips by the Indifi team on how to build a reputation so that you attract more customers while making your existing customers book more travel packages with your company.
8 Tips To Build A Reputation & Attract Travel Customers
Create packages of travel products
Combine various products uniquely into a travel experience. Offer a better price for a package by selling flight and hotel bookings and activity together. In this way, your customers will get a better travel experience, and you will sell more services and travel items than when you were selling them piece-by-piece. But keep in mind that the process of creating a package has to be quick and straightforward.
Find your niche in the market
Recognize or build your niche in the market. When you offer your customers something that they can’t find at any other travel agency, you will make a stronger customer base, and your clients will be happier. The best part is that the travel niche need not be rare or complicated; however, the more useful and unique it is, the better. Your niche can not only mean that you’re offering new kinds of travel products – you could even specialize in a particular demographic category like organizing trips for elderly French couples. Believe it or not, this kind of segmentation is becoming popular and making travel companies steer through the competition smoothly.
Offer added value
Give more to your customer along with what’s already on the table. For instance, you can offer a free lunch or dinner with your tour package. You can even provide sightseeing for a day. If a couple has booked a tour package with you, offer a glass of wine when they first arrive at the tour destination. As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Provide efficient customer support
Excellent customer support goes a long way in building your agency’s reputation. It helps when your customers don’t speak the language of the country where they have booked the trip. Most importantly, make sure that your customers are clear about what they have booked.
This tip to improve customer satisfaction couldn’t be emphasized enough. It is a fact that people don’t know what they don’t know and more so, don’t know what they might want. A travel agency can taste real success if it sells those promotions or packages to its clients that they didn’t think they wanted. By offering to sell them tickets to a local festival, you are boosting your sales and endearing yourself to your customers by meeting those needs they didn’t know they had.
Give your Midas touch
Always be available to your customers. Those planning a trip need to be reassured that they can contact the agent in case of any questions or unexpected situations that may arise. Attend calls and keep a tab on your inbox at all times. Further, replying promptly to your clients’ messages builds their confidence that their needs will be adequately handled.
Develop trust among clients
One of the tried-and-tested ways to establish trust is to share your story with your customers. People always connect with stories and are curious about why you started in the travel business or an anecdote about one of your customer’s experiences at a tourist destination. Also, provide recommendations to your clients if you feel something else will benefit them more than what they are eager to choose
Also Read: Tips To Grow Your Travel Agency Business
Make your clients your brand’s ambassadors
Your ultimate goal should be to make the clients ambassadors of your brand. This works wonders in creating a new customer base while retaining existing clients. Give your customers an experience that they are themselves propelled to promote your services on their social media accounts. Also, don’t be a miser and knock off a percentage of their bills for every customer they bring to you.
Also Read: Best Platforms To Market For Travel Agencies