6 Smart Ways To Increase Clothing Sales
6 Smart Ways To Increase Clothing Sales

Growing your business means pulling in more customers, increasing sales, and boosting revenues, while simultaneously expanding the reach of your business by hiring more staff, increasing inventory, and opening more sales locations.

However, one question always pamper you i.e how to improve my clothing business growing a small business doesn’t happen automatically. It’s extremely hard, and you need to work double to expand and develop your business.

This is especially true for clothing and apparel retailers. Whether you are a re-seller of branded clothing or an upscale designer who sells your own design lines, boosting your sales volumes is extremely challenging.

Here, in this post, we share with you some of the best ways to expand your clothing business comfortably, while carving a niche for your brand in the industry. Get details of how to start a garment shop in India.

How To Increase Sales In Clothing Business

1. Optimize Your eCommerce Storefront

A clothing business without an online presence is missing out on key opportunities.

Start by building a fantastic eCommerce store for online selling clothes. If you already have an online website, you need to ensure that it’s updated — responsive and mobile-friendly. Irrespective of whether the majority of your customers shop online or offline, you need a solid presence on the web.

By having an updated, user-friendly website, you not only provide your customer with an additional shopping channel but also stay connected with them. Even if your customer has no plans for any immediate purchases, your website ensures that your brand stays at the top of their mind.

Also Read: It’s Time To Grow Your eCommerce Business With Smart Syncing Technology!

2. Offer Tailored Fits

Go beyond standard sizing, to appeal to all customers.

An easy way to distinguish your clothing brand from the hundreds out there is to offer tailored fits. You get your customers to input their stats — chest, waist, and hip — while placing their orders. You can then tailor the product to fit your customer perfectly. This is a great idea to pull in those customers who fall in-between standard sizes and to provide your customers with added value, without any extra cost.

3. Boost Your Cash Flow

Launching a business is easy. Making it work is the hard part.

If you are looking to expand and grow your business efficiently, you need to plug in the loopholes. Analyze and evaluate your cash flow patterns frequently. Find out where you are losing money, and the bottlenecks that are holding you back, and try to rectify these problems.

To streamline your business model and meet projected profits, you can avail of business loans from digital lenders like Indifi to boost your cash flow.

Also Read: Artificial Intelligence- Transform The Retail Client Experience In 2019

4. Stock up Inventory Ahead Of Festival Or Seasonal Sales

Being prepared is half the job done.

The clothing business is highly seasonal, and there are certain times of the year when you can increase sales in the clothing business. Diwali, Makar Sankranti, Christmas, New Year, and wedding season — are some of the times when people shop for new apparel and accessories. So, make sure that you increase your inventory ahead of the busy times.

Don’t let a lack of sufficient cash reserves prevent you from increasing your festival or seasonal sale inventory. Check out digital lending platforms like Indifi which offer a wide range of business loans customized for small retail store owners. Easy repayment, affordable interest rates, and quick capital — are some of the benefits of using digital lenders like Indifi.

5. Expand Your Product Line And Refine Merchandising

Continue appealing to customers with new, trendy products.

As a apparel business, it’s essential that you don’t go stale. You need to include new products in your inventory and keep up with the latest trends. For instance, if you offer formal and party wear, you can consider including hair accessories and designer clutches, to provide your customers with the complete look.

Apart from expanding your product line, you have to focus on building your brand. Refine your logo, and improve product merchandising to help customers identify and connect with your brand.

6. Connect With Your Customers

In a cloth selling business understanding what your customers want is really important to sell more and make more money. Tell your customers about your products so they know what your business does. Also, make sure they feel valued by giving them points or rewards when they buy something.

Offer extra services to make them happy and start a loyalty program. This way, you can keep track of each customer and market to them better. Instead of just selling stuff, talk to your customers and make shopping fun, so they want to come back and buy more.


These are the best-proven ways to increase sales and revenue in the clothing business. Don’t let a lack of funds hold you back. Switch to Fintech lending platforms like Indifi and boost your working capital and take your passion to the next level. Cheers!


How to increase clothing sales?

  • Establish your brand’s visibility on social media platforms.
  • Assist customers in making informed product choices.
  • Share testimonials and positive client feedback.
  • Encourage referrals from your current customer base.
  • Support local events through sponsorship.

Is clothing business profitable?

In the clothing business, most companies make between 30% to 60% profit from what they sell. But, if you’re selling clothes from international or eco-friendly brands, you might make even more money. Also, if your clothing idea is special and doesn’t cost much to make, you could make a profit of at least 50%.

How can I effectively expand my clothing business online?

Expand online selling clothes by considering & implementing strategies such as optimizing your website for user experience and search engines, utilizing social media marketing to reach a broader audience, collaborating with influencers or bloggers in your niche for promotion, offering a seamless and secure online shopping experience, diversifying your product range to cater to different customer preferences, and continuously analyzing data and feedback to refine your online strategy. Here are few ways to boost retail business through social media.

What are some key factors to consider for sustainable growth in the online clothing industry?

Sustainable growth in the online clothing industry requires a focus on factors such as building a strong brand identity and reputation, prioritizing customer satisfaction through excellent service and product quality, implementing effective inventory management and logistics solutions to ensure timely deliveries, staying updated on industry trends and consumer preferences, fostering customer engagement and loyalty through personalized experiences, and adapting to technological advancements and market changes to remain competitive in the long term.

By indifi

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