Demand for ready-made clothing is very strong. According to McKinsey’s FashionScope data, the Indian apparel sector is expected to grow to a target value of $59.3 billion by 2022. India will become the world’s sixth-largest manufacturer of clothing as a result. This ultimately results in the practice of wholesale clothing in bulk to other merchants.
Retailers can make money thanks to discounts that wholesalers frequently provide. As market clothing wholesalers, you can establish a stream of ongoing revenue by signing contracts with retailers who want to have a consistent supply of your products in-store.
Additionally, you can grow your company by continuing to sell wholesale brand clothes to the end consumers. You can benefit from sales generated by individual customers and other retailers if you have a wholesale channel.
How to Create Your Wholesale Store and Start Selling Clothing at Wholesale Prices?
Buying apparel in bulk is a quick and effective way to make consistent money. If you can maintain a continuous supply of items on hand and deliver those goods to retailers on time, you can start a successful wholesale clothing business.
Putting Up a Wholesale Store Up Front
You can develop a brand-new wholesale clothing store on several e-commerce platforms if you start from scratch. For businesses with an online store where clients can make purchases, there is a possibility to open a second store with a different URL.
You can also lock your wholesale store and only allow your retailers to place orders on your storefront. By placing all of your products in a password-protected store, you can offer your retailers discounted prices on each of your offerings.
Creating a Wholesale Channel for an App
A wholesale clothing channel usually has to be launched through the purchase of an app or adding a plugin to your present business.
For internet sellers, there are more than 200 wholesale apps available. Even apps designed to offer broad functionalities related to business, marketing, and sales are available.
How to Market Wholesale Clothing Brands?
Now that you understand how to sell wholesale goods online let’s talk about growing the volume of orders. Here’s how to boost sales at your company:
Join a wholesale marketplace online
Many modern stores look for merchandise in wholesale markets and place orders there. To broaden your audience and sell wholesale clothing items through your business, you can register with some of the most well-known marketplaces.
Working with related brands
Unlike traditional retail, the advantage of an online wholesale clothing store is that scaling needs a large customer base only during a few instances. It’s a smart idea to partner with businesses that complement each other in your target market. They might return the courtesy by recommending your business to their clients, which could broaden your customer base and improve sales.
Attend trade shows
One of the best ways to develop new wholesale prospects and cooperative relationships is by networking at trade shows.
Any business owner can gain a lot from networking, but those who want to sell wholesale should do it more than others. When you represent your company at regional trade shows, you are surrounded by people who are purchasing and selling products related to your product line.
To avoid paying for a real booth, look into online trade shows and similar events.
Provide incentives to encourage buying
Offers and incentives aren’t just for clients. Businesses want to believe that they are getting a good deal as well. Due to this, the majority of wholesalers will always provide their customers with a bigger discount, depending on how many items they buy.
A few wholesale clothing stores also provide dropshipping-like services, which let companies advertise products on their websites and then rely on the wholesaler to get the merchandise to the customer.
Make your product images and descriptions better
Retailers, in contrast to popular belief, give a lot of weight to the written and visual content of the products. This gives them the opportunity to learn more about the products prior to making a large purchase. How about the product descriptions? In our opinion, one of the most effective ways to engage clients is by telling a narrative.
Describe how your product will help clients in the first few lines. Retailers are sure to take notice when they discover a product that will assist their clientele. Technical information, like the size of the item and its country of origin, may be supplied later in the description.
Address your legal concerns
You must confirm that you are permitted to conduct business in your location if you wish to open a clothing store. You must certify that you have obtained the necessary permits and licenses to operate your business.
For instance, you could need a state and city business license before opening your apparel boutique. By the way, you need company insurance in case you run into difficulties. Business insurance will safeguard your enterprise, enabling you to launch it with confidence.
Decide on a price and a budget
Being a wholesale clothes distributor requires you to set prices. You cannot set prices that are too high or too low. A competitive yet reasonable price range must be found. Absorption pricing, bundled pricing, market-based pricing, value-based pricing, and differentiated pricing are the five most prevalent types of pricing.
Establish a virtual storefront
E-commerce has significantly impacted the economic landscape and altered people’s lifestyles. Thanks to digitalization, you can now easily set up an online shop to sell your merchandise. This issue can be resolved in various ways. You can either develop your standalone website or open a storefront on a B2B e-commerce platform.
Bottom Line
Operating a wholesale storefront might appear difficult on paper, but with the right layout and strategies for recruiting retailers, it’s a lot easier to do. By opening a wholesale clothing store business, you may lower the risk associated with expanding into new markets and spend less time and money on customer acquisition.