It doesn’t matter how many Chinese outlets a city has, there will always be a huge dearth of places offering authentic Chinese cuisine to satiate your taste buds.
It is also pertinent to highlight here that despite having several fast food options out there, only select market players in the food industry offer a genuine and true taste of Chinese delicacies to their customers.
Having said this, let’s look at the market demand for Chinese food. Statistics reveal that demand for Chinese food in India is expected to grow by 21.5% over the next year, which makes this year quite lucrative for new entrants and prospective restaurants.
Not only this, but the figure also assures that this may be the most opportune time for existing and upcoming players to grow and flourish under the ambit of Chinese cuisine.
Consider the strategies mentioned below to soar well and above all:
Get Your Neighborhood Right:–
Make sure to have an outlet or a restaurant where you can get enough footfall. Initially, you may feel a bit skeptical in settling to a place that already has established market players, however, we assure you that the strategy would help you in the long run and very soon you would become the talk of the town in offering people what they really crave for.
This strategy will help you understand your customer base better and learn other things for good, only if you are looking at becoming an established player in the industry.
Also Read: Consider 5 Easy Tips To Maintain Your Restaurant Business
What other neighborhood choices should you make? Make sure your restaurant or outlet is strategically placed. An establishment near places that open till late like discos will make you attend to more customers till late, thereby helping you churn more revenue and earning you evangelists eventually.
The second most crucial detail that you should remember is to give your customers a stress-free zone and this can be done by ensuring things like enough parking space next to your establishment.
Also Read: Quintessential Role Of Technology In Running A Restaurant Successfully
5 Tips For Running A Good Chinese Restaurant
1. Invest In Hiring A Good Chef
Always remember, your restaurant will be known for its food and the soul to a great dish is its chef. Do not go frugal in hiring, selecting cheap human resource over talented, but expensive, can cost you a fortune later. A well-paid chef is a happy chef and a happy chef is a key to making your customers happier.
After you are done with hiring, invest your time in innovating and presenting the best to the customers that your chef has to offer. Also, make sure to train the rest of your staff under the able guidance of your newly hired asset.
Also Read: Top 5 Ingredients To Cook Up A Successful Restaurant Business
2. Introduce Technology In Your Business
We suggest you embrace technology and make work easier for your entire staff, including yourself. The latest kitchen equipment helps in saving time and cater to more customers more efficiently.
Invest in buying inventory management tools to manage resources, deliveries, salaries, and revenues. Although it sounds like a lot of work, we assure that you will thank us later.
By now you must be thinking that engaging with technology can be a costly affair. Do not worry because with time the results will speak for themselves.
If your initial budgeted investment is not allowing you to be one with technology then you can also apply for a loan, charged at reasonable interest, to build a tech-savvy restaurant.
Also Read: Incredible Guide On How To Budget For Restaurant
3. Online Presence And Social Media Marketing
Just like any other business, having an online presence is very crucial to make your place the best Chinese Restaurant in town. Make sure you have a website so that people could drop their request for booking tables or even leave a note of praise that you can flaunt later.
You can also get your restaurants ranked on the top of the Google page to increase your online presence. Apart from that, make sure you are managing your social media marketing well.
With social media paid ads and promotions, the customers will definitely get attracted to your restaurant. Initially, it may seem unnecessary but marketing in the virtual world is as significant as it is in the real world.
Also Read: Top Tips To Optimize Your Restaurant’s Menu For Delivery Success
4. Work On The Face Value
Invest in the face value of the restaurant. Consider it as a corporate body. The more you invest, the more it will return. Make sure you work on the Chinese ambiance, authentic cutlery, and well-mannered staff. These factors are equally important for a restaurant to make a profit and establish its name in the market.
5. Don’t let Funds Decide The Course Of Your Business
Making the business profitable and attract new customers, needs strategy and funds. It shouldn’t matter if your business is small or you own a startup restaurant. Funds don’t have to be an issue as long as you know the right place to apply for a loan.
Level of competition:-
The competition within the Chinese restaurant industry extends beyond local Chinese establishments; you must also contend with international restaurants and other venues offering Chinese-inspired cuisine. It’s accurate to characterize the competition in the Chinese restaurants sector as formidable.
However, it’s essential to recognize that regardless of the intensity of competition in any industry, diligent preparation and effective branding and promotion can pave the way for success.
Ensure your proficiency in preparing the diverse range of Chinese-inspired meals on your menu. Excel in delivering exceptional customer care services, and master the art of attracting and engaging your target market.
Also read:- Tips for Becoming a Good South Indian Restaurant
What Are the necessary Licenses required for opening a restaurant business?
Opening a restaurant business in India involves obtaining several licenses and permits to ensure compliance with regulatory requirements. Here are the necessary licenses typically required:
Food License (FSSAI License): The Food Safety and Standards Authority of India (FSSAI) license is mandatory for all food businesses, including restaurants. It ensures that the food served is safe and adheres to the standards set by FSSAI.
Health/Trade License: This license is issued by the local municipal corporation or health department to ensure that the restaurant complies with health and safety regulations. It verifies that the establishment meets hygiene standards and other health requirements.
Eating House License: Required for establishments serving food and beverages to customers for consumption on-premises. It is issued by the local police commissioner’s office or the excise department.
Fire Safety Certificate: Obtained from the local fire department, this certificate ensures that the restaurant’s premises comply with fire safety standards and are equipped with necessary firefighting equipment.
Liquor License: If the restaurant plans to serve alcoholic beverages, it needs to obtain a liquor license from the state excise department. The type of license required may vary based on the type of alcohol served (beer, wine, spirits) and whether it is for consumption on or off-premises.
Music/Performance License: If the restaurant plans to host live music performances or play recorded music, it needs to obtain a license from the Phonographic Performance Limited (PPL) or the Indian Performing Rights Society (IPRS) to ensure compliance with copyright laws.
Signage License: Some municipalities require restaurants to obtain a license for displaying signage or advertisements outside the establishment.
GST Registration: If the annual turnover of the restaurant exceeds the prescribed threshold limit, GST registration is mandatory for the business to comply with Goods and Services Tax regulations.
Shop and Establishment License: Issued by the local labor department, this license regulates the working conditions and employment practices within the establishment. It ensures compliance with labor laws regarding working hours, wages, holidays, etc.
Environmental Clearance: Depending on the size and location of the restaurant, an environmental clearance may be required from the State Pollution Control Board to ensure compliance with environmental regulations.
By focusing on these key elements and strategically promoting your business, you can carve out a niche in the competitive landscape of the Chinese restaurant industry. Success is attainable when you consistently offer quality and differentiate yourself through outstanding service and effective marketing.
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