{"id":923,"date":"2019-05-31T07:49:51","date_gmt":"2019-05-31T07:49:51","guid":{"rendered":"https:\/\/blog.indifi.com\/?p=923"},"modified":"2026-05-08T06:46:31","modified_gmt":"2026-05-08T06:46:31","slug":"benefits-online-delivery-restaurateurs","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/","title":{"rendered":"Benefits Of Online Food Delivery Platforms For Restaurateurs"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" loading=\"lazy\" width=\"482\" height=\"300\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2019\/05\/Online-Food-Delivery-Platforms-boost-Business-for-Restaurants-482x300.jpg\" alt=\"Online Food Delivery Platforms boost Business for Restaurants\" class=\"wp-image-924\"\/><figcaption class=\"wp-element-caption\"><em>Online Food Delivery Platforms boost Business for Restaurants<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Almost all of us have at least a couple of food delivery\napps installed on our smartphones. Easy, convenient, and above all time-saving,\nfood delivery apps have changed the way, Indians dine out. Eating out is no\nlonger restricted to special occasions or the weekends. <\/p>\n\n\n\n<p>Today, huge numbers of Indians of all ages and income levels make use of food delivery apps\/online food ordering to enjoy meals from their favorite restaurants right at home.<\/p>\n\n\n\n<p>According to numbers revealed by Statista, the revenue generated via online food delivery services is a whopping $6008 millions in 2018. The growth for 2019 is predicted to touch $7092 million, showing an annual growth rate of 9.9%. Restaurant to consumer deliveries consists of a major chunk of this volume, accounting for $5034.9 million in 2018 alone. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#What_Do_These_Figures_Mean\" title=\"What Do These Figures Mean?\">What Do These Figures Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#What_Does_This_Mean_For_Your_Restaurant_Business\" title=\"What Does This Mean For Your Restaurant Business? \">What Does This Mean For Your Restaurant Business? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Here_are_some_ways_to_enhance_your_online_presence\" title=\"Here are some ways to enhance your online presence.\">Here are some ways to enhance your online presence.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Creating_a_website\" title=\"Creating a website\">Creating a website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Email_marketing_incentives\" title=\"Email marketing incentives\">Email marketing incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Social_media_marketing\" title=\"Social media marketing\">Social media marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Reach_out_to_local_gourmets\" title=\"Reach out to local gourmets\">Reach out to local gourmets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Develop_an_online_ordering_app\" title=\"Develop an online ordering app\">Develop an online ordering app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Update_your_online_presence_regularly\" title=\"Update your online presence regularly\">Update your online presence regularly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Few_Reasons_Why_Restaurants_Should_Embrace_Online_Food_Delivery_Platforms\" title=\"Few Reasons Why Restaurants Should Embrace Online Food Delivery Platforms\">Few Reasons Why Restaurants Should Embrace Online Food Delivery Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Expand_market_reach\" title=\"Expand market reach\">Expand market reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Positive_customer_interactions\" title=\"Positive customer interactions\">Positive customer interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Offer_location-based_deals\" title=\"Offer location-based deals\">Offer location-based deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Lower_capital_costs_compared_to_traditional_in-restaurant_sales\" title=\"Lower capital costs compared to traditional in-restaurant sales\">Lower capital costs compared to traditional in-restaurant sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Powerful_Analytics_at_your_Fingertips\" title=\"Powerful Analytics at your Fingertips\">Powerful Analytics at your Fingertips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.indifi.com\/blog\/benefits-online-delivery-restaurateurs\/#Wrapping_Up_%E2%80%93_Embrace_Online_Food_Delivery_Services_Grow_Your_Profits\" title=\"Wrapping Up \u2013 Embrace Online Food Delivery Services &amp; Grow Your Profits \">Wrapping Up \u2013 Embrace Online Food Delivery Services &amp; Grow Your Profits <\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Do_These_Figures_Mean\"><\/span>What Do These Figures Mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simply put, there is a huge growing market for home food\ndeliveries among consumers, not just in top metros but also in Tier-II and\nTier-III cities. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_This_Mean_For_Your_Restaurant_Business\"><\/span>What Does This Mean For Your Restaurant Business? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having an online presence makes you visible to customers who usually don\u2019t walk in through your doors. It\u2019s like tapping your customers on their shoulders and telling them about your tasty food. With an easy, customer-friendly online food ordering system, you not only increase your sales but also boost your profit margins. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_some_ways_to_enhance_your_online_presence\"><\/span>Here are some ways to enhance your online presence.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_website\"><\/span>Creating a website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An eye-catching website is the first thing that is needed to build your brand and attract the customer\u2019s attraction. It should be in an easy-to-navigate format that will have an elegant and glossy look that matches the theme of the business. <\/p>\n\n\n\n<p>The menus can be shared on the website, along with the points that make the restaurant special. The \u201cabout\u201d section should provide the necessary information including location, timings and contact. There should also be sections related to online orders, newsletters, reservations, rewards and offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_marketing_incentives\"><\/span><strong>Email marketing incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can allow customers to sign-up for your newsletter on the website. This can help you build a database. Those who have already shown interest in your restaurant will be happy to receive special offers or coupon codes through emails. This will provide them with the right incentive for a visit. Special offers and discounts for an initial sign-up can also help in increasing the number of digital followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_media_marketing\"><\/span><strong>Social media marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No business can afford to ignore the important role that social media plays in this age. You can use Facebook, Twitter and Instagram pages to spread the word about your business, promote new food items and also generate positive reviews. <\/p>\n\n\n\n<p>It is necessary to ensure that you use the best quality photos and videos that can act as a visual attraction for the customers. The timing of the posts should also be right and handling various kinds of feedback should be done in courteously and professionally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_out_to_local_gourmets\"><\/span><strong>Reach out to local gourmets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reaching out to the local gourmets and food bloggers who like to explore different varieties of food is an effective way to promote your business on the internet. People who love food and review the same attract quite a substantial number of followers, and you can invite them as guests and offer them discounted meals. <\/p>\n\n\n\n<p>In return, they can provide you with an honest review that will help in boosting the online image. This is a great way to use their social media influence to benefit your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_an_online_ordering_app\"><\/span><strong>Develop an online ordering app<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contrary to popular belief, developing an online app is not a highly expensive affair even for new local businesses. Moreover, the overall benefits, in the long run, will outweigh the initial investment as the recent statistics have pointed out that a significant segment of any restaurant\u2019s business comes from online apps. <\/p>\n\n\n\n<p>You can use a variety of delivery services to complement a user-friendly app that will be convenient for your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_your_online_presence_regularly\"><\/span><strong>Update your online presence regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Updating the way in which you present yourself on social media to keep things fresh is an important step for any restaurant. You can change your menu at regular intervals, introduce special items, or even bring about a change in the online look by taking the help of a graphic designer. <\/p>\n\n\n\n<p>Other options include engaging customers in various contests and games that will allow them to win special discounts and help you to boost your social media presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Few_Reasons_Why_Restaurants_Should_Embrace_Online_Food_Delivery_Platforms\"><\/span>Few Reasons Why Restaurants Should Embrace Online Food Delivery Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expand_market_reach\"><\/span>Expand market reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest pros of using online food delivery platforms is an expanded market reach. You can reach out to new customers beyond your usual target base. For instance, let\u2019s say that you are a family-friendly restaurant focusing on seating for kids and other play areas. This means, your restaurant is unlikely to attract diners who prefer a quiet meal. <\/p>\n\n\n\n<p>With online food delivery, you can reach out to all types of customers across demographics. This increases the overall revenues of your restaurant, thereby boosting profits significantly. <\/p>\n\n\n\n<p class=\"has-vivid-green-cyan-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/struggling-with-the-mounting-expenses-of-your-hotel-use-business-loans-to-your-rescue-a42ad4cfbba3\/\">Struggling With The Mounting Expenses Of Your Hotel? Use Business Loans To Your Rescue<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Positive_customer_interactions\"><\/span>Positive customer interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest drawbacks of ordering via phone calls is\nthat it\u2019s prone to misunderstandings. Due to the noise either at the restaurant\nor at the customer\u2019s end, there are plenty of chances for the order to be taken\nwrong. This causes frustration to the customer.<\/p>\n\n\n\n<p>With online food ordering\/delivery, all preferences are\nspecified by the customer directly. Right from choosing the time of delivery to\nhow they like a particular dish, a customer can mention his\/her preferences,\nwith no room for misunderstandings.<\/p>\n\n\n\n<p>This provides positive customer interactions, thereby\nimproving the ratings of your restaurant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_location-based_deals\"><\/span>Offer location-based deals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is a relatively new feature offered by a handful of restaurants. By using features like Apple\u2019s iBeacon, you can send notifications to customers who are near your restaurant. <\/p>\n\n\n\n<p>You can offer them special offers, getting them to walk into your restaurant. This is a great way to avoid leftovers at the end of the day, thereby reducing food wastage and cutting down costs. <\/p>\n\n\n\n<p class=\"has-vivid-green-cyan-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/5-common-challenges-faced-by-indian-restaurateurs-and-smart-ways-to-overcome-them-19d9ffb8d5ef\/\">The Explosion Of Food Delivery \u2014 And, How It Is Changing Everything About The Restaurant Business<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lower_capital_costs_compared_to_traditional_in-restaurant_sales\"><\/span>Lower capital costs compared to traditional in-restaurant sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s say your restaurant seats an average of a hundred\ncustomers per meal. If you wish to double this number of walk-in guests, then\nyou need to spend on more floor space, furniture, cutlery, and increase the\nnumber of wait-staff \u2013 all of which cost a huge penny.<\/p>\n\n\n\n<p>With online food deliveries, you don\u2019t have to spend capital\non increasing your restaurant space. Your kitchen can turn out food based on\nyour requirements. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Powerful_Analytics_at_your_Fingertips\"><\/span>Powerful Analytics at your Fingertips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online food delivery services do more than just sell your\nfood. It gives you clear insights into your menu. You can quickly identify the\nmost popular dishes on your menu, the not so popular ones, which customers like\nwhich dishes, the fast-selling dishes on weekends, etc. <\/p>\n\n\n\n<p>You can use these insights to refine your offerings, providing customers with an enhanced dining experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.indifi.com\/msme-loans\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"91\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-3-500x91.jpg\" alt=\"MSME loan for Wholesalers\" class=\"wp-image-5351\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-3-500x91.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-3.jpg 716w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up_%E2%80%93_Embrace_Online_Food_Delivery_Services_Grow_Your_Profits\"><\/span>Wrapping Up \u2013 Embrace Online Food Delivery Services &amp; Grow Your Profits <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, it\u2019s crucial for restaurants to embrace online food delivery to connect with the digital-savvy customers of today. If working capital is what\u2019s holding you back, you can avail <a href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\">short-term business loans for restaurants<\/a> from digital lending platforms like <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a>, incorporate the latest technologies and start expanding your market reach. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost all of us have at least a couple of food delivery apps installed on our smartphones. Easy, convenient, and above all time-saving, food delivery apps have changed the way, Indians dine out. Eating out is no longer restricted to special occasions or the weekends. Today, huge numbers of Indians of all ages and income [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[181],"tags":[12,47,44,155],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":17,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions\/7472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/924"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}