{"id":90,"date":"2018-08-22T11:29:59","date_gmt":"2018-08-22T11:29:59","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=90"},"modified":"2019-08-12T08:23:56","modified_gmt":"2019-08-12T08:23:56","slug":"5-ways-to-boost-sales-of-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/","title":{"rendered":"5 Clever Ways To Boost The Sales Of Your eCommerce Store"},"content":{"rendered":"\n<div class=\"wp-block-image size-medium wp-image-718\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/blog3.indifi.com\/wp-content\/uploads\/2018\/08\/5-Clever-Ways-to-Boost-the-Sales-of-your-E-commerce-Store-450x300.jpeg\" alt=\"5 Clever Ways to Boost the Sales of your E-commerce Store\" class=\"wp-image-718\"\/><figcaption><em>5 Clever Ways to Boost the Sales of your E-commerce Store<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you have recently launched a brand-new e-commerce store for your business, or have been running an online store for years, all businesses have plateaus and declines. This is the time to revisit your strategy and tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your previous sales-boosting strategies may have worked at some time, but they need regular tinkering to keep up with changing online consumer trends.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Business Loans For eCommerce<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some smart and innovative ways to boost online sales and increase your revenues.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#1_Order_Products_In_Bulk_And_Reduce_Overhead_Expenses\" >1. Order Products In Bulk And Reduce Overhead Expenses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#2_Invest_In_High-Quality_Photography\" >2. Invest In High-Quality Photography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#3_Add_Quality_Product_Descriptions\" >3. Add Quality Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#4_Encourage_And_Promote_Reviews\" >4. Encourage And Promote Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#5_Include_Cash_On_Delivery\" >5. Include Cash On Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/5-ways-to-boost-sales-of-ecommerce-store\/#Final_Thoughts%E2%80%8A%E2%80%94%E2%80%8AOnline_Commerce_is_Tricky_but_with_Smart_Moves_you_can_Win_Big\" >Final Thoughts\u200a\u2014\u200aOnline Commerce is Tricky, but with Smart Moves you can Win Big<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Order_Products_In_Bulk_And_Reduce_Overhead_Expenses\"><\/span>1. Order Products In Bulk And Reduce Overhead Expenses<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Very often, small businesses make the costly mistake of not buying bulk, due to lack of capital. They don\u2019t have the necessary funds to purchase inventory at wholesale prices. The result\u200a\u2014\u200athey miss out on discounts and other incentives offered by suppliers to wholesale merchants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The smart strategy here is to boost your capital and operating cash flow by borrowing from digital lenders like <a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers?utm_source=Blog&amp;utm_medium=post&amp;utm_campaign=August\" target=\"_blank\" rel=\"noopener noreferrer\">Indifi<\/a>, who offer a wide array of business loan products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use this amount to buy your products in bulk, enjoy better discounts and provide products at competitive prices to customers, thereby boosting sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Invest_In_High-Quality_Photography\"><\/span>2. Invest In High-Quality Photography<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most underutilised and overlooked strategies. An excellent product photograph of the best quality can subtly persuade your customers to click on the \u201ccheckout\u201d button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest benefits of brick-and-mortar stores is that customers can touch and feel a product before making the buying decision. While that isn\u2019t possible with an online store, you can attract your target audience with high-quality photos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use high-definition images, 360-degree product photos to help your customers see even the tiny details of your product. Additionally, adding small videos that show real-life usage of your products on a model is a great way to persuade your customers to click on the \u201cAdd to Cart\u201d button.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/technology-making-retail-stores-more-meaningful\/\">Role Of Technology In Making Retail Stores More Meaningful In The eCommerce Age <\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Quality_Product_Descriptions\"><\/span>3. Add Quality Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Another biggest mistake made by e-commerce stores is that they don\u2019t focus much on the product description. When you enter a physical store, a trained salesperson will explain the product and highlight its unique features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product description is what does this online. Instead, of considering it as a filler to fill up the space on your store, hire qualified content writers or outsource the job and come up with accurate and appealing product information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grammatical errors and spelling mistakes are a big No-no. And, remember that you needn\u2019t pepper the product description with jargon or adjectives. Keep it simple for the maximum impact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Encourage_And_Promote_Reviews\"><\/span>4. Encourage And Promote Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews are an integral part of an online store and a vast majority of product users will not purchase something, unless they read reviews from previous customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a survey by BrightLocal, 85% of respondents stated that they trusted online reviews as much as recommendations from friends, and consumers read an average of 7 reviews before they could trust a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make it easy for your consumers to write reviews about a product and provide them with small incentives like free shipping on their next order, if they coin a review. Such offers help to get the ball rolling.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/ecommerce-partnership-insurtech\/\">Why eCommerce Players Need A Strategic Partnership With Insurtech <\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_Cash_On_Delivery\"><\/span>5. Include Cash On Delivery<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In spite of the move to digital transactions and increase in cashless payment options, a large number of Indians are still hesitant to pay for products online using digital prepayment methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reasons for this are\u200a\u2014\u200alack of trust in the merchant, or not being comfortable sharing their card and bank details on online portals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t lose out these customers. Instead, provide them with \u201cCash on Delivery\u201d method to pay for their orders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts%E2%80%8A%E2%80%94%E2%80%8AOnline_Commerce_is_Tricky_but_with_Smart_Moves_you_can_Win_Big\"><\/span>Final Thoughts\u200a\u2014\u200aOnline Commerce is Tricky, but with Smart Moves you can Win Big<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Today, starting an e-commerce store or selling your products online is easier than ever before. But, what\u2019s increasingly challenging is competing for your share on the online marketplace pie. Increase your working capital with the help of digital lenders like <a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers?utm_source=Blog&amp;utm_medium=post&amp;utm_campaign=August\" target=\"_blank\">Indifi<\/a> and make use of these smart strategies to boost your sales and increase revenues.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply Loan For eCommerce Business <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you have recently launched a brand-new e-commerce store for your business, or have been running an online store for years, all businesses have plateaus and declines. This is the time to revisit your strategy and tactics. Your previous sales-boosting strategies may have worked at some time, but they need regular tinkering to keep up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[12,58,89,14,18],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-business-loans","tag-ecommerce","tag-ecommerce-sellers","tag-unsecured-business-loans","tag-unsecured-loans"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":5,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":1852,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions\/1852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/718"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}