{"id":64,"date":"2018-09-12T06:40:32","date_gmt":"2018-09-12T06:40:32","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=64"},"modified":"2020-07-18T08:50:53","modified_gmt":"2020-07-18T08:50:53","slug":"avoid-5-mistakes-while-launching-online-store","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/","title":{"rendered":"5 Costly Mistakes To Avoid While Launching Your Online Store"},"content":{"rendered":"\n<div class=\"wp-block-image size-medium wp-image-601\"><figure class=\"alignleft\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"300\" src=\"https:\/\/blog3.indifi.com\/wp-content\/uploads\/2018\/09\/5-Costly-Mistakes-to-Avoid-while-Launching-your-Online-Store-450x300.jpeg\" alt=\"5 Costly Mistakes to Avoid while Launching your Online Store\" class=\"wp-image-601\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/09\/5-Costly-Mistakes-to-Avoid-while-Launching-your-Online-Store-450x300.jpeg 450w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/09\/5-Costly-Mistakes-to-Avoid-while-Launching-your-Online-Store-768x512.jpeg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/09\/5-Costly-Mistakes-to-Avoid-while-Launching-your-Online-Store.jpeg 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption><em>5 Costly Mistakes to Avoid while Launching your Online Store<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Building a successful online store is quite challenging. However, just because you\u2019re new, it doesn\u2019t mean you have to make beginner\u2019s mistakes. As a famous proverb goes, \u201cThe wise man learns from the mistakes of others, whereas a fool learns from his own mistakes.\u201d<\/p>\n\n\n\n<p>Here, in today\u2019s post, you can find the list of commonly made mistakes by entrepreneurs when they are setting up their online store. Learn from these blunders and make smart choices right from the initial stages. Let\u2019s get started.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">eCommerce Business Loans<\/a><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#5_Costly_Mistakes_To_Avoid_While_Launching_Your_Online_Store\" title=\"5 Costly Mistakes To Avoid While Launching Your Online Store\">5 Costly Mistakes To Avoid While Launching Your Online Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#1_Believing_That_%E2%80%9CIf_You_Build_It_They_Will_Come%E2%80%9D\" title=\"1. Believing That \u201cIf You Build It, They Will Come\u201d\">1. Believing That \u201cIf You Build It, They Will Come\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#2_Creating_The_Store_All_By_Yourself\" title=\"2. Creating The Store All By Yourself\">2. Creating The Store All By Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#3_Cutting_Corners_Having_A_DIY_Mindset\" title=\"3. Cutting Corners, Having A DIY Mindset\">3. Cutting Corners, Having A DIY Mindset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#4_Not_Having_A_Customer_Service_Strategy\" title=\"4. Not Having A Customer Service Strategy\">4. Not Having A Customer Service Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#5_Underestimating_The_Money_You_Need\" title=\"5. Underestimating The Money You Need\">5. Underestimating The Money You Need<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/avoid-5-mistakes-while-launching-online-store\/#Starting_an_Online_Business_Is_Complicated_Are_You_Ready\" title=\"Starting an Online Business Is Complicated. Are You Ready?\">Starting an Online Business Is Complicated. Are You Ready?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Costly_Mistakes_To_Avoid_While_Launching_Your_Online_Store\"><\/span>5 Costly Mistakes To Avoid While Launching Your Online Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Believing_That_%E2%80%9CIf_You_Build_It_They_Will_Come%E2%80%9D\"><\/span>1. Believing That \u201cIf You Build It, They Will Come\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sadly, that ain\u2019t true in the online world. Opening an e-commerce store without spending on the right marketing strategies to promote it is like inviting your friends to a party but forgetting to tell them the venue.<\/p>\n\n\n\n<p>If you want your online store to pull in your target audience, then you\u2019ll have to reach out to them. Internet marketing, SEO, social media marketing, paid ads are a few ways to achieve it. Hire a professional digital marketing team to help you spread the word about your new online store.<\/p>\n\n\n\n<p>Don\u2019t have the money to pay for professional digital marketers? Worry not, avail easy, the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/associate\/ecommerce?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=September\" target=\"_blank\">hassle-free business loan from Indifi<\/a>, and get started the right way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Creating_The_Store_All_By_Yourself\"><\/span>2. Creating The Store All By Yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may have a passing interest and adequate knowledge on the mechanics of an online store. But, that doesn\u2019t mean you are qualified to build an online store by yourself, with the help of YouTube tutorials and online guides.<\/p>\n\n\n\n<p>Instead, of spending your valuable time trying to figure out the semantics and nuances of your store, you can use it for other necessities like creating a solid business plan for your online venture.<\/p>\n\n\n\n<p>Also, when you approach a professional, they not only help you build your store on a solid footing but also deal with any problems that arise later on. And, you can then concentrate on your core business practices.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/ecommerce-business-with-syncing-technology\/\">It&#8217;s Time To Grow Your eCommerce Business With Smart Syncing Technology! <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cutting_Corners_Having_A_DIY_Mindset\"><\/span>3. Cutting Corners, Having A DIY Mindset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike a brick and mortar store, where customers can come in, feel and touch your products, your online store is the face of your brand. Your store\u2019s design, the packaging you use to send your products, prompt customer service all matter.<\/p>\n\n\n\n<p>Very often, new entrepreneurs start small. They don\u2019t use the right branding techniques, thinking that once they get in the customers, make a profit, they could then spend on branding and marketing. This is a costly mistake, as you need to impress your customers right from the get-go.<\/p>\n\n\n\n<p>In online selling, you don\u2019t get a second chance to make the right first impression. So, instead of cutting corners avail a business loan to get the required working capital and start right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Not_Having_A_Customer_Service_Strategy\"><\/span>4. Not Having A Customer Service Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is one of the biggest reasons why several online stores fail. You have created a working store, and a few customers have made purchases on your store, what next? You need to build a long-lasting relationship with your customers.<\/p>\n\n\n\n<p>For this, you need to hire customer service personnel and define a clear customer service strategy. Make it easy for the customers to contact you via online chats, emails, and calls.<\/p>\n\n\n\n<p>Promptly answer the queries and make it easy for your audience to modify orders. Also, provide further incentives like a discount or loyalty points for existing customers, so that they remain loyal to your brand.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\">Also Read:<a href=\"https:\/\/blog.indifi.com\/best-digital-item-ecommerce-business\/\"> The Ultimate Guide To Those The Best Digital Item For An eCommerce Business <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Underestimating_The_Money_You_Need\"><\/span>5. Underestimating The Money You Need<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Very often, entrepreneurs in their zeal to get started, launch their business with their savings and other funds that they could manage to scrape from friends and family. The result\u200a\u2014\u200athey run out of money before they could get started.<\/p>\n\n\n\n<p>What you need to do is draw up a business plan, identify the expenses, project the working costs for the first year and look for ways to raise the funds. This way, you don\u2019t end up scrambling for money at the last minute.<\/p>\n\n\n\n<p>If you are worried that banks and other traditional lenders won\u2019t help you, then check out alternative lenders like Indifi, who offer hassle-free, <a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/associate\/ecommerce?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=September\" target=\"_blank\">quick business loans for entrepreneurs and small businesses<\/a>.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For eCommerce Loans Online<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Starting_an_Online_Business_Is_Complicated_Are_You_Ready\"><\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/associate\/ecommerce?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=September\" target=\"_blank\">Starting an Online Business<\/a> Is Complicated. Are You Ready?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yes, it\u2019s notoriously difficult to make your online store a thriving success. But, that doesn\u2019t mean you cannot do it. Hopefully, this article helps you stay clear of some of the worst mistakes. Above all, don\u2019t try to compromise quality and service, just because you don\u2019t have sufficient funds. Check out popular business lenders like Indifi, to pick the right loan that suits your specific requirements and make your <a href=\"https:\/\/www.indifi.com\/associate\/ecommerce?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=September\" target=\"_blank\" rel=\"noopener noreferrer\">online store<\/a> a smashing success!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a successful online store is quite challenging. However, just because you\u2019re new, it doesn\u2019t mean you have to make beginner\u2019s mistakes. As a famous proverb goes, \u201cThe wise man learns from the mistakes of others, whereas a fool learns from his own mistakes.\u201d Here, in today\u2019s post, you can find the list of commonly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[12,58,70,13,14],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":8,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":3515,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/64\/revisions\/3515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}