{"id":49,"date":"2018-10-24T11:45:18","date_gmt":"2018-10-24T11:45:18","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=49"},"modified":"2019-08-12T05:05:40","modified_gmt":"2019-08-12T05:05:40","slug":"business-ready-for-diwali-rush","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/","title":{"rendered":"Is Your Business Ready For Diwali Rush?"},"content":{"rendered":"\n<div class=\"wp-block-image size-medium wp-image-587\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/blog3.indifi.com\/wp-content\/uploads\/2018\/10\/Is-your-Business-Ready-for-Diwali-Rush-450x300.jpeg\" alt=\"Is your Business Ready for Diwali Rush\" class=\"wp-image-587\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/10\/Is-your-Business-Ready-for-Diwali-Rush-450x300.jpeg 450w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/10\/Is-your-Business-Ready-for-Diwali-Rush-768x512.jpeg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/10\/Is-your-Business-Ready-for-Diwali-Rush.jpeg 800w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption><em>Is your Business Ready for Diwali Rush<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Are you preparing for the festive rush? Whether you run a seasonal business or a year-around one, this is one of the busiest times of the year. While the festive season brings in joy and happiness, it\u2019s also one of the most stressful periods for business owners, especially those who have a tight working capital availability.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.indifi.com\/working-capital-loans-india\">Working Capital Loan Online<\/a><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#Working_Capital%E2%80%8A%E2%80%94%E2%80%8Athe_Lifeblood_of_any_Business\" >Working Capital\u200a\u2014\u200athe Lifeblood of any Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#The_Festive_Season%E2%80%8A%E2%80%94%E2%80%8ATime_to_Capitalize_Opportunities\" >The Festive Season\u200a\u2014\u200aTime to Capitalize Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#Five_Smart_Ways_to_Boost_your_Business_during_the_Festive_Season\" >Five Smart Ways to Boost your Business during the Festive Season<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#1_Hire_Additional_Staff_Increase_Your_Workforce\" >1. Hire Additional Staff &amp; Increase Your Workforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#2_Pay_Bonus_And_Overtime_Expenses_Win_Employee_Loyalty\" >2. Pay Bonus And Overtime Expenses &amp; Win Employee Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#3_Purchase_More_Inventory_Meet_Your_Customer_Demands_Effortlessly\" >3. Purchase More Inventory &amp; Meet Your Customer Demands Effortlessly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#4_Increase_Your_Festival_Marketing_Campaigns_Enhance_Brand_Visibility\" >4. Increase Your Festival Marketing Campaigns &amp; Enhance Brand Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#5_Show_Your_Customers_Your_Appreciation_Earn_Customer_Trust\" >5. Show Your Customers Your Appreciation &amp; Earn Customer Trust<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/business-ready-for-diwali-rush\/#Prepare_Well_for_Festive_Season_2018\" >Prepare Well for Festive Season 2018<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Working_Capital%E2%80%8A%E2%80%94%E2%80%8Athe_Lifeblood_of_any_Business\"><\/span>Working Capital\u200a\u2014\u200athe Lifeblood of any Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The working capital comprises of the funds you need to manage day-to-day operations and other transactions. A business meets its regular expenses like payroll, rent, inventory, logistics and everything else with the working capital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Festive_Season%E2%80%8A%E2%80%94%E2%80%8ATime_to_Capitalize_Opportunities\"><\/span>The Festive Season\u200a\u2014\u200aTime to Capitalize Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All businesses including retail, wholesale, e-commerce, service, and hospitality see a significant spike in sales during the festive season. Here, in India, rather than the year-end holidays, this season\u200a\u2014\u200aDusherra, Puja, Diwali\u200a\u2014\u200ais when consumers shop more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means, your working capital needs to increase to meet the increased consumer demands, in the coming weeks. If you\u2019re struggling to meet your day-to-day expenses, or if you don\u2019t have sufficient working capital reserves to meet increased demands, then you can consider availing a small business loan or line of credit from digital lenders like Indifi, to help you handle the festive season efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Five_Smart_Ways_to_Boost_your_Business_during_the_Festive_Season\"><\/span>Five Smart Ways to Boost your Business during the Festive Season<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hire_Additional_Staff_Increase_Your_Workforce\"><\/span>1. Hire Additional Staff &amp; Increase Your Workforce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the demands of the festive season, you need to provide your customers with exceptional customer service. Some businesses may require additional staff during this season to handle various tasks like\u200a\u2014\u200amaintaining and updating festive inventory, providing customers with one-on-one, personalized customer service, handling festival marketing and promotions and more. We may hire the permanent or contractual workforce to meet this requirement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small business loan or line of credit is a smart way to cover this extra expense.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Bonus_And_Overtime_Expenses_Win_Employee_Loyalty\"><\/span>2. Pay Bonus And Overtime Expenses &amp; Win Employee Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">During the festive season, your business will have to work extra hours to meet increased customer demands. This means, your staff might have to work overtime, which might increase the overall pay. Additionally, under labour act rules in India state that employees have to be paid extra when they work overtime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, in India, it\u2019s a practice for businesses to provide employees with bonus during the festive season. This generally includes a whole month\u2019s pay, which means your payroll essentially doubles during this season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A working capital loan can help you cover the extra pay and bonus expenditures easily, without straining your current cash flow.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/working-capital-loan-business-success\/\">Working Capital Loan: For Business Success During Festive Season <\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Purchase_More_Inventory_Meet_Your_Customer_Demands_Effortlessly\"><\/span>3. Purchase More Inventory &amp; Meet Your Customer Demands Effortlessly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses need to purchase additional inventory to meet the increased customer sales during the festive season. There\u2019s no skipping this. If you fail to invest in inventory, prior to the festive season, you could end up missing critical customer orders, which in turn, leads to a loss of sales and reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a small business, you may not have sufficient working capital to invest in additional inventory. This is where a small business loan or line of credit could come extremely handy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Increase_Your_Festival_Marketing_Campaigns_Enhance_Brand_Visibility\"><\/span>4. Increase Your Festival Marketing Campaigns &amp; Enhance Brand Visibility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To make your business and your products stand out in the highly cluttered festive marketplace, you need to increase your marketing efforts. And, all marketing campaigns\u200a\u2014\u200abe it traditional print ads, TV ads, or online marketing methods like Google Ads, Facebook ads, Instagram sponsored posts\u200a\u2014\u200aall come at a cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running marketing campaigns during the festival season not only increases brand visibility but also boosts sales, thereby increasing your bottom line.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Show_Your_Customers_Your_Appreciation_Earn_Customer_Trust\"><\/span>5. Show Your Customers Your Appreciation &amp; Earn Customer Trust<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In India, it\u2019s a common practice for businesses to show their gratitude to customers, clients, partners, investors, and employees by gifting during Diwali. You need to show your love and gratitude by sending gifts to all your business contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, for this, you need some extra capital to get it done in style.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\">Get Finance For Business Online<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prepare_Well_for_Festive_Season_2018\"><\/span>Prepare Well for Festive Season 2018<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Availing a small business loan from digital lending platforms like Indifi is a great way to maximize your revenues this festive season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you ready to make the most of your business, this festive season?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you preparing for the festive rush? Whether you run a seasonal business or a year-around one, this is one of the busiest times of the year. While the festive season brings in joy and happiness, it\u2019s also one of the most stressful periods for business owners, especially those who have a tight working capital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[120,26,69,13,14],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-festivals","tag-finance","tag-short-term-loans","tag-small-business-loans","tag-unsecured-business-loans"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":9,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":1824,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions\/1824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/587"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}