{"id":347,"date":"2019-04-11T12:51:53","date_gmt":"2019-04-11T12:51:53","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=347"},"modified":"2026-06-08T07:30:27","modified_gmt":"2026-06-08T07:30:27","slug":"digital-business-retailers","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/","title":{"rendered":"Become A Digital Business-The Way Forward For Retailers"},"content":{"rendered":"<div class=\"wp-block-image\">\r\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" class=\"wp-image-1284\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2019\/07\/digital-business-450x300.jpg\" alt=\"Digital Business - Way Forward For Retailers In 2020\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>Digital Business-The Way Forward For Retailers In 2020 &amp; Beyond<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Customer demands play a crucial driving factor in the retail sector. Today\u2019s tech-savvy customers want an enhanced shopping experience. 24\/7 shopping, quick delivery, an intuitive UI, personalized shopping experience\u200a\u2014\u200aare some of the top expectations of customers from the retail sector.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">According to the survey Digital Trends in Retail by Adobe, nearly 54% of all retailers surveyed responded that customer experience is the primary driving factor for digital transformation. 13% of retailers, though they own a brick-and-mortar store described themselves as \u201cdigital-first.\u201d And, nearly all retailers were looking to include digital marketing and other digital trends for their business.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background wp-element-button\" href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\">Get Retail Loan<\/a><\/div>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Digital_Transformation%E2%80%8A%E2%80%94%E2%80%8AThe_Need_Of_The_Hour_For_Retailers\" >Digital Transformation\u200a\u2014\u200aThe Need Of The Hour For Retailers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#What_Is_Digital_Transformation\" >What Is Digital Transformation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Guidelines_For_A_Successful_Digital_Transformation_For_Retailers\" >Guidelines For A Successful Digital Transformation For Retailers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Create_A_Digital_Roadmap%E2%80%8A\" >Create A Digital Roadmap\u200a:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Embrace_Innovative_Technologies\" >Embrace Innovative Technologies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Adopt_A_Mobile-First_Strategy\" >Adopt A Mobile-First Strategy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Create_Complementing_Online_And_Offline_Strategies\" >Create Complementing Online And Offline Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Dont_Lose_Steam_Midway\" >Don\u2019t Lose Steam Midway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/digital-business-retailers\/#Retail_Digital_Transformation%E2%80%8A%E2%80%94%E2%80%8ANo_Longer_A_Choice_But_Mandatory\" >Retail Digital Transformation\u200a\u2014\u200aNo Longer A Choice, But Mandatory<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Transformation%E2%80%8A%E2%80%94%E2%80%8AThe_Need_Of_The_Hour_For_Retailers\"><\/span>Digital Transformation\u200a\u2014\u200aThe Need Of The Hour For Retailers<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s no secret that the retail industry is highly competitive and only by providing your customers with a unique and personalized shopping experience, you can get them to open their wallets. As the numbers and figures show, digital transformation has become an undeniable factor in the retail industry.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Retail businesses have to evolve with the changing needs of the customer. If not, they are likely to become \u201cirrelevant\u201d or \u201cboring,\u201d both labels can deal a huge blow to your business.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The key question here is how to hook in and attract the technologically-savvy and highly selective customers of today? How can a retailer stand out from the competition?<\/p>\r\n\r\n\r\n\r\n<p class=\"has-vivid-green-cyan-color has-text-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/5-smart-ways-to-increase-revenue-and-grow-your-clothing-fashion-business-1c480dbb5f77\/\">5 Smart Ways To Increase Revenue And Grow Your Clothing &amp; Fashion Business<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>The answer lies in Digital Transformation.<\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Digital_Transformation\"><\/span>What Is Digital Transformation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">According to the definition by Microsoft, digital transformation is re-imagining your business\u200a\u2014\u200athe way you collect and evaluate data, and people to create added value to your customers, in a digital-first world.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Today, the world we live in has become a mobile-first, digital world. Retail customers start their shopping journey online. They browse, search, read up about a product before they even step into a physical store.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digital transformation uses innovative technology to engage and hook in customers (both online and offline) and getting customers to connect with your brand emotionally.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-vivid-green-cyan-color has-text-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/why-you-need-to-add-multiple-payment-methods-to-your-online-store-cc1fba22032\/\">Why You Need To Add Multiple Payment Methods To Your Online Store<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guidelines_For_A_Successful_Digital_Transformation_For_Retailers\"><\/span>Guidelines For A Successful Digital Transformation For Retailers<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digital transformation doesn\u2019t happen overnight. You need to take stock of your business and make changes from the top to bottom. Here are a few guidelines to help your digital transformation stay on track.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Digital_Roadmap%E2%80%8A\"><\/span>Create A Digital Roadmap\u200a:<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You need a strategic and cohesive roadmap to help you stay on track. Make a list of all your objectives, and order them according to priority. Make sure that you always refer to this roadmap during the digital transformation of your retail business.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_Innovative_Technologies\"><\/span>Embrace Innovative Technologies:<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Technologies like machine learning, big data, AI are quite helpful in predicting customer preferences. Make use of these technologies to know your customers better, and to serve them better.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-vivid-green-cyan-color has-text-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/is-your-business-ready-for-diwali-rush-2d25cef3d3fe\/\">Is Your Business Ready For Diwali Rush?<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adopt_A_Mobile-First_Strategy\"><\/span>Adopt A Mobile-First Strategy:<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Almost all customers today use a smartphone. Having a mobile-first strategy will help you provide enhanced customer experiences like\u200a\u2014\u200amobile payments, personalized offers, self-checkout, enhanced product knowledge and more. When choosing a mobile strategy, make sure to include all customers by making your mobile app available on all popular platforms like iOS, Android, and Windows.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-vivid-green-cyan-color has-text-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/best-digital-item-ecommerce-business\/\">https:\/\/blog.indifi.com\/best-digital-item-ecommerce-business\/<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Complementing_Online_And_Offline_Strategies\"><\/span>Create Complementing Online And Offline Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Successful retailers know that you need to increase store footfall to boost revenues. Your digital transformation should complement your physical store sales. Collecting online purchases in-store, free customized tailoring at the store, a store locator\u200a\u2014\u200aare some way to bring digital customers into your stores.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-vivid-green-cyan-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\">Apply Business Loan For Retail Store<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Lose_Steam_Midway\"><\/span>Don\u2019t Lose Steam Midway<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digital Transformation is time-taking and involves plenty of changes to your business model. Make sure that your digital transformation is not abandoned halfway due to a lack of funds.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are unable to allot funds from your working capital to power digital transformation of your retail business, then you can consider an easy-to-avail, <a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\">unsecured business loan for retailers<\/a>. Digital lending platforms like Indifi offer<a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\" target=\"_blank\" rel=\"noopener noreferrer\"> working capital loans for retailers<\/a> to carry out digital transformation in the right way, without any compromises.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retail_Digital_Transformation%E2%80%8A%E2%80%94%E2%80%8ANo_Longer_A_Choice_But_Mandatory\"><\/span>Retail Digital Transformation\u200a\u2014\u200aNo Longer A Choice, But Mandatory<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digital transformation is an intensive process. It requires the full commitment of the entire team, management, and board. With that said businesses that go forward without digital transformation run the risk of losing to their technologically superior competitors. Simply put, businesses that embrace digital technology are winning and winning big. Are you ready to get started?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Customer demands play a crucial driving factor in the retail sector. Today\u2019s tech-savvy customers want an enhanced shopping experience. 24\/7 shopping, quick delivery, an intuitive UI, personalized shopping experience\u200a\u2014\u200aare some of the top expectations of customers from the retail sector. According to the survey Digital Trends in Retail by Adobe, nearly 54% of all retailers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185],"tags":[12,122,23,72,45],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-business-loans","tag-digital-business","tag-loans","tag-online-business","tag-retail"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":23,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":15238,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/347\/revisions\/15238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}