{"id":3134,"date":"2020-04-30T08:55:23","date_gmt":"2020-04-30T08:55:23","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=3134"},"modified":"2021-03-19T02:36:48","modified_gmt":"2021-03-19T02:36:48","slug":"easy-and-low-cost-marketing-tactics-for-smes","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/","title":{"rendered":"Easy And Low-Cost Marketing Tactics For SMEs"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"286\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Tactics-For-SMEs-500x286.jpg\" alt=\"Marketing Tactics For SMEs\" class=\"wp-image-3137\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Tactics-For-SMEs-500x286.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Tactics-For-SMEs-768x439.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Tactics-For-SMEs-870x497.jpg 870w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/04\/Marketing-Tactics-For-SMEs.jpg 900w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption>Marketing Tactics For SMEs<\/figcaption><\/figure>\n\n\n\n<p>Every business person prefers various low budget strategies to convert their business to yield profits. &nbsp; For startups, it begins with low budget plans that include easy and simple marketing tactics. They may seem uncommon but could pave a better way to win the market. Moreover, this task is challenging as it competes with other high marketing brands. So, it is vital to pour the most creative, innovative, eye-catching deals and plans to customers in easy and low costing plans like digital marketing and other such tactics.&nbsp;<br><\/p>\n\n\n\n<p>So, here are some of the categorized tactics based on online and offline mode to beat your cheap marketing ideas.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Marketing_Tactics_For_SMEs\" title=\"Marketing Tactics For SMEs \">Marketing Tactics For SMEs <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Networking_through_Social_Media_and_Contacts\" title=\"Networking through Social Media and Contacts\">Networking through Social Media and Contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Update_your_blogging_corner_in_social_media\" title=\"Update your blogging corner in social media:\">Update your blogging corner in social media:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Infographics\" title=\"Infographics\">Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Eye-catching_tagline_and_logo\" title=\"Eye-catching tagline and logo\">Eye-catching tagline and logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Update_your_contact_list\" title=\"Update your contact list:\">Update your contact list:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Social_Media_advertisements\" title=\"Social Media advertisements\">Social Media advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Partnership\" title=\"Partnership\">Partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Public_forum_conference\" title=\"Public forum\/ conference&nbsp;\">Public forum\/ conference&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Webinar\" title=\"Webinar&nbsp;\">Webinar&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Boost_your_customer_excitement\" title=\"Boost your customer excitement\">Boost your customer excitement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Online_contest\" title=\"Online contest\">Online contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Referral_strategies\" title=\"Referral strategies\">Referral strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Offers_and_giveaways\" title=\"Offers and giveaways\">Offers and giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Cold_Email_marketing\" title=\"Cold Email marketing\">Cold Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.indifi.com\/blog\/easy-and-low-cost-marketing-tactics-for-smes\/#Business_card\" title=\"Business card&nbsp;\">Business card&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Tactics_For_SMEs\"><\/span>Marketing Tactics For SMEs<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Networking_through_Social_Media_and_Contacts\"><\/span>Networking through Social Media and Contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is of utmost importance to build a strong network between the customer and your SME.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_your_blogging_corner_in_social_media\"><\/span>Update your blogging corner in social media:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, all you need is to create business accounts and participate in the big platforms of social media like Facebook, Instagram, and Twitter and most importantly, on LinkedIn.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/all-you-need-to-know-about-the-distinctions-in-msmes\/\">All You Need To Know About The Distinctions In MSMEs<\/a><\/p>\n\n\n\n<p>Creating good content is one of the necessary tools to show your customers your capability. Some few points to remember are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infographics\"><\/span><strong>Infographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A graphic representation depicts the vital information and data to the customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eye-catching_tagline_and_logo\"><\/span>Eye-catching tagline and logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With all your creativity, it\u2019s important to give an exceptional tagline and spectacular logo for your brand<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_your_contact_list\"><\/span>Update your contact list:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The networking of SME is greatly influenced by the people who are in your contact list. A good network of people would ensure that you and your company are well promoted in the market. It helps you to increase the number of customers and can aid in increasing sales.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/how-article-370-affected-smes\/\">How Article 370 Affected SMEs<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_advertisements\"><\/span>Social Media advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the era of digital society, thousands of people communicate through social media.t It Can be concluded that advertising through social media is going to create wonders. You can kick your business marketing strategies with just a small PPC (pay per click) .i.e. only $5. And yes, you can reach thousands of people daily.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partnership\"><\/span>Partnership<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Try teaming up with a complementary business partner. A partnership usually goes well with the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Public_forum_conference\"><\/span>Public forum\/ conference&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an event where you can meet your business partner and discuss each other&#8217;s views of the customer.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinar\"><\/span><strong>Webinar&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can connect to your partner through a webinar. Make sure to have some creative people behind who can suggest ideas.&nbsp;<br><\/p>\n\n\n\n<p>Promote each other business by giving referral code or discount on merchandise or services. This is a low-cost method for you and your partner that gains double exposure to a whole new audience related to your niche.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_your_customer_excitement\"><\/span><strong>Boost your customer excitement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, you need to know the needs of the customer. This helps your SME gain exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_contest\"><\/span><strong>Online contest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a budgeted way of building awareness of your SME. Here, you can target a large number of customers by making \u201ccall on action\u201d plan like tagging or referring to these number of people and ask them to participate in contests<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referral_strategies\"><\/span><strong>Referral strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This strategy deals with referring and earning where the applicant refers to someone else and avails gifts or any offer.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offers_and_giveaways\"><\/span><strong>Offers and giveaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Plan some giveaways to attract the customer in bulk. It is easy and can be planned with a&nbsp; budget.&nbsp;&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cold_Email_marketing\"><\/span><strong>Cold Email marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many emails can be sent to the massive crowd in a span of a few minutes to create a demand for your products and also allowing the opposing party to respond to you. Cold email is all about categorizing the emails to reach its probable consumers who are the target audience but do not know about you or your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_card\"><\/span><strong>Business card&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the simplest way to further expose your business to new customers and complementary partners. Just carry a business card with you wherever you go.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/effective-ways-to-manage-overhead-costs-for-smes\/\">Credit Loan Sourcing For SMEs<\/a><\/p>\n\n\n\n<p><strong>Email marketing, social media blogging &amp; advertisements are examples of digital marketing. <\/strong><br><\/p>\n\n\n\n<p>Irrespective to all those mentioned above, it is of utmost importance to have good interaction between your service and the customer availing it. Plan the betterment of your services and ask your customers to give feedback, so that you can satisfy their needs and do better. Learn from past experiences and avoid the mistakes committed. <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a><strong> <\/strong>believes in helping small and medium businesses grow by offering <a href=\"https:\/\/www.indifi.com\/business-loan\" target=\"_blank\" rel=\"noreferrer noopener\">business loans<\/a> to those that have apt potential. Most such companies have little or no idea about r access to banks.<strong> <\/strong>Indifi is one of the market leaders that will provide your business ideas and suggestions to expand.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.indifi.com\/msme-loans\">Apply For MSME Loan Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business person prefers various low budget strategies to convert their business to yield profits. &nbsp; For startups, it begins with low budget plans that include easy and simple marketing tactics. They may seem uncommon but could pave a better way to win the market. Moreover, this task is challenging as it competes with other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[141],"tags":[742,743,677,744],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3134"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":6,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"predecessor-version":[{"id":4074,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3134\/revisions\/4074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/3137"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}