{"id":3021,"date":"2020-03-24T10:19:48","date_gmt":"2020-03-24T10:19:48","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=3021"},"modified":"2020-05-14T05:23:26","modified_gmt":"2020-05-14T05:23:26","slug":"how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/","title":{"rendered":"How Can Excellent Reviews on Flipkart Lead to Increased Business?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"293\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Reviews-on-Flipkart-500x293.jpg\" alt=\"Reviews-on-Flipkart\" class=\"wp-image-2789\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Reviews-on-Flipkart-500x293.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Reviews-on-Flipkart-768x450.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Reviews-on-Flipkart-870x510.jpg 870w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Reviews-on-Flipkart.jpg 1366w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption>Reviews-on-Flipkart<\/figcaption><\/figure>\n\n\n\n<p>Since e-commerce sites have been using product reviews since 1997, many online customers today have come to appreciate the importance of reviews on e-commerce stores, especially one the size of Flipkart. According to Nielsen\u2019s online shopping report, it is claimed that about 40% of customers say they won\u2019t even buy a particular product without reading online reviews. Moreover, Reviews have become even more critical since there can be no test or trial done on the product, a thing that\u2019s possible in physical stores.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#A_survey_by_Advances_in_Economics_and_Businesses_Journal\" title=\"A survey by Advances in Economics and Businesses Journal\">A survey by Advances in Economics and Businesses Journal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#Reviewtrackercom_Study\" title=\"Reviewtracker.com Study\">Reviewtracker.com Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#Why_you_need_to_understand_the_power_of_Positive_Customer_Reviews\" title=\"Why you need to understand the power of Positive Customer Reviews\">Why you need to understand the power of Positive Customer Reviews<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#1_Socially_Approved_Products_Drive_Purchases\" title=\"1. Socially Approved Products Drive Purchases\">1. Socially Approved Products Drive Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#2_Theyll_make_you_more_visible_to_people\" title=\"2. They\u2019ll make you more visible to people\">2. They\u2019ll make you more visible to people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#_3_Positive_Reviews_make_you_look_trustworthy_in_the_eyes_of_a_Customer\" title=\"\u00a0\u00a03. Positive Reviews make you look trustworthy in the eyes of a Customer\">\u00a0\u00a03. Positive Reviews make you look trustworthy in the eyes of a Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#4_Open_communication_possible_with_reviews_This_helps_in_Image_building_or_branding\" title=\"4. Open communication possible with reviews. This helps in Image building or branding.\">4. Open communication possible with reviews. This helps in Image building or branding.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/how-can-excellent-reviews-on-flipkart-lead-to-increased-business-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_survey_by_Advances_in_Economics_and_Businesses_Journal\"><\/span>A survey by Advances in Economics and Businesses Journal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advances in Economics and Businesses Journal recently conducted a study on the likelihood of online reviews influencing purchase decisions and the findings are: \u201c85.57 per cent of the participants stated that they read reviews often or very often before they purchase online. Of the participants who read reviews, 83.65 per cent compared positive and negative reviews with each other\u201d.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-flipkart\/\">Best Way To Merchandise Products On Flipkart<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reviewtrackercom_Study\"><\/span>Reviewtracker.com Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More importantly, it is claimed by reviewtrackers.com that 94% of people refuse to visit a business altogether solely based on the reviews given by e-commerce portals like Flipkart. It means Flipkart is a significant player who is catering to millions of people on an everyday basis, and they also play a crucial role as a service provider to businesses who sell their stuff online through them. It is why it has become so important for branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_you_need_to_understand_the_power_of_Positive_Customer_Reviews\"><\/span><strong>Why you need to understand the power of Positive Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding the need for positive customer reviews will help you optimize your customer experience and create a positive online footprint. That is why we have curated a list of reasons why customer curated reviews are essential for your brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/\">How To Benefit From Sales Promotion On Flipkart<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Socially_Approved_Products_Drive_Purchases\"><\/span>1. Socially Approved Products Drive Purchases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We are more likely to buy a product if others around us, even if total strangers agree that it is the right decision. These days online reviews have become the most significant mark of social approval, and they have an impact on sales.<\/p>\n\n\n\n<p>Take the example of Xiaomi Smartphones in India; started out as a strictly online brand with the introduction of Mi 3 on Flipkart. Today, due to millions of positive reviews received by the company online, Xiaomi has thousands of stores across India and is a market leader in terms of medium-range smartphones.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/in-business-with-flipkart-how-to-negotiate-terms-as-smes\/\">In Business With Flipkart: How To Negotiate Terms As SMEs<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Theyll_make_you_more_visible_to_people\"><\/span>2. They\u2019ll make you more visible to people<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is simple to understand that being a successful brand also means that you have to have an online presence. Most shoppers these days will search for the thing they want to buy either on Search engines like Google, Bing or refer to Social Media like Facebook and Instagram for the same. All of these values have their algorithms to display a specific type of content. but none of them will ever miss a thing as fresh and authentic as a customer review that is for sure. Having Flipkart as a platform with positive reviews will only enhance your presence on all these platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_3_Positive_Reviews_make_you_look_trustworthy_in_the_eyes_of_a_Customer\"><\/span>\u00a0\u00a03. Positive Reviews make you look trustworthy in the eyes of a Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a no-brainer that your brand can make considerable value just by a pipeline of fresh, positive reviews flowing online regularly. We need to look at far as examples of companies like Xiaomi, Oneplus and Realme from the smartphone industry to affirm the same.Trust is very important in online business and people blindly trust reviews on Flipkart. Hence positive reviews are always an advantage<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/www.indifi.com\/blog\/flipkart-dashboard-simplifies-data-organization\/\">Flipkart Seller Dashboard \u2013 Simplifies Data Organization<\/a><\/p>\n\n\n\n<p>Most shoppers don\u2019t trust companies and products with reviews with an average rating that is less than four stars out of five. While this leaves a&nbsp; minimal margin for error for those making the product, on the contrary, the same thing results in increased sales and conversion rates for those who are able to achieve such a feat..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Open_communication_possible_with_reviews_This_helps_in_Image_building_or_branding\"><\/span>4. Open communication possible with reviews. This helps in Image building or branding.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers don\u2019t usually forget after reviewing a product; these days they also expect some replies from your side. These reviews provide you with a forum to build a positive image of your business by thanking your customers, promoting your products and apologizing for bad product experience to show them that you care.<\/p>\n\n\n\n<p>These days there\u2019s no need to build a dedicated forum to know what\u2019s going on in your customer\u2019s minds. It&#8217;s all on e-commerce websites for you to see.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/why-flipkart-should-be-a-preferred-choice-if-you-are-thinking-of-taking-business-online\/\">Why Flipkart Should Be A Preferred Choice If You Are Thinking Of Taking Business Online?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before the introduction of mega e-commerce giants like Flipkart, customer reviews used to be underestimated somewhat, but today they are taken as seriously as the product itself. This has not only given your business a chance&nbsp; to be able to know what your customers want but also resulted in valuation for consumers.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/retaining-customer-loyalty-through-flipkart\/\">Retaining Customer Loyalty Through Flipkart<\/a><\/p>\n\n\n\n<p>Getting yourself positive reviews on Flipkart can really go a long way, especially if you own an ambitious business with plans to expand your grasp and reach.<\/p>\n\n\n\n<p>At Indifi we believe in community growth through shared knowledge, so for the latest Tech and related stuff, log on to <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a>, your one-stop-shop for everything that\u2019s going around in the field of technology<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For E Commerce Small Business Loans<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since e-commerce sites have been using product reviews since 1997, many online customers today have come to appreciate the importance of reviews on e-commerce stores, especially one the size of Flipkart. According to Nielsen\u2019s online shopping report, it is claimed that about 40% of customers say they won\u2019t even buy a particular product without reading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[546,544,547],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3021"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=3021"}],"version-history":[{"count":2,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3021\/revisions"}],"predecessor-version":[{"id":3232,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/3021\/revisions\/3232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2789"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=3021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=3021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=3021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}