{"id":2782,"date":"2020-02-13T07:00:58","date_gmt":"2020-02-13T07:00:58","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=2782"},"modified":"2020-06-22T09:18:06","modified_gmt":"2020-06-22T09:18:06","slug":"best-way-to-merchandise-products-on-paytm","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/","title":{"rendered":"Best Way To Merchandise Products On PayTm"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"469\" height=\"300\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Way-To-Merchandise-Products-On-PayTm-469x300.jpg\" alt=\"Best-Way-To-Merchandise-Products-On PayTm\" class=\"wp-image-2783\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Way-To-Merchandise-Products-On-PayTm-469x300.jpg 469w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Way-To-Merchandise-Products-On-PayTm.jpg 500w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><figcaption>Best-Way-To-Merchandise-Products-On PayTm<\/figcaption><\/figure>\n\n\n\n<p>India\u2019s biggest e-wallet and a major e-commerce platform Paytm announced its plans to expand its flagship e-commerce business to Paytm Mall, further to accommodate more small and medium enterprises. This decision came with a host of new offers for those ready to join the portal like 0% gateway charges, no KYC below INR 1 Lakh, and so on. Paytm Mall is soon to be expected to be the third biggest e-commerce site operating in India.<\/p>\n\n\n\n<p>It means that Paytm is going to be the next frontier for all those looking to make an online presence for your consumer business. So, to help you get through with it effectively, we have decided to dedicate this article to guide you through the best practices of merchandising your products on Paytm Mall.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/\">How To Benefit From Sales Promotion On PayTm<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Best_Way_To_Merchandise_Products_On_PayTm\" title=\"Best Way To Merchandise Products On PayTm\">Best Way To Merchandise Products On PayTm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Online_Merchandising_%E2%80%93_what_is_it_anyway\" title=\"Online Merchandising &#8211; what is it anyway?\">Online Merchandising &#8211; what is it anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Merchandising_right_to_help_your_product_stand_out\" title=\"Merchandising right to help your product stand out:\">Merchandising right to help your product stand out:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Product_photos\" title=\"Product photos\">Product photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Stellar_storytelling\" title=\"Stellar storytelling\">Stellar storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Dazzle_them_with_a_great_Product_Description\" title=\"Dazzle them with a great Product Description\">Dazzle them with a great Product Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Always_be_engaging_in_the_Reviews_Section\" title=\"Always be engaging in the Reviews Section\">Always be engaging in the Reviews Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/best-way-to-merchandise-products-on-paytm\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Way_To_Merchandise_Products_On_PayTm\"><\/span>Best Way To Merchandise Products On PayTm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Merchandising_%E2%80%93_what_is_it_anyway\"><\/span><strong>Online Merchandising &#8211; what is it anyway?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online Merchandising or e-commerce merchandising is the strategic display or arrangement of products on an e-commerce website so that it looks interesting as well as appealing to potential customers and makes them buy your products.<\/p>\n\n\n\n<p>Today, e-commerce websites like Paytm Mall are giving Small and Medium Enterprises (SMEs) a chance to indulge in brand building and sell products through the internet without having to own their own website. So, if you are an owner of sn SME and wish to effectively do business with the fastest growing e-commerce space in India, just read through the following article to get the expert know-how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merchandising_right_to_help_your_product_stand_out\"><\/span>Merchandising right to help your product stand out:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> To make your products stand out on heavy traffic, online merchandising platforms like Paytm, you\u2019ll need everything to be good. It makes customers get attracted to click on your product just by the look of it.<\/p>\n\n\n\n<p>Below are some of the important aspects which, when taken care of will make your products stand out among a host of products on the platform.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/using-paytm-dashboard-for-better-data-organisation\/\">Using PayTM Dashboard For Better Data Organization<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_photos\"><\/span><strong>Product photos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s face it; product photos are essential in driving sales in e-commerce as the customer can\u2019t have a physical look at the actual product. Your product will be judged on the images you\u2019ve presented.<\/p>\n\n\n\n<p>Product photos should be clear. Nobody will buy a product if the photos do not attract.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stellar_storytelling\"><\/span><strong>Stellar storytelling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your online merchandising plan should always include a stellar story that is interesting and inspires people. This will create an online window-shopping experience for those visiting the website\/ application, which in turn encourages impulsive buying and sometimes even multiple buying in some cases.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-paytm\/\">Best Ways To Negotiate Terms With PayTM<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dazzle_them_with_a_great_Product_Description\"><\/span><strong>Dazzle them with a great Product Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The main objective of product descriptions is to showcase your product qualities. Firstly, they must be able to create a clear picture of your product in the mind of the buyer so that he\/she doesn\u2019t hesitate even for a second before clicking that elusive \u201cbuy now\u201d button. Secondly, clearly underline how your product is supposed to benefit your customer.<\/p>\n\n\n\n<p>All of this means that the particulars of your product such as size, shape, colour and other details should be clearly mentioned in one paragraph. While the other paragraphs&nbsp; you should specify how the product will benefit your customer. This can be done by posting pictures suggesting ways to use the product.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-paytm\/\">Operational Cost-Cutting By Being On PayTm<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Always_be_engaging_in_the_Reviews_Section\"><\/span><strong>Always be engaging in the Reviews Section<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether it is a review that a customer is posting or a question that a potential customer is asking, you need to be active and engaging in the review section. While thanking customers for positive reviews will show your humility and thankfulness to them, apologizing and promising for better quality next time will show your resolve to offer high-quality products and dynamic improvement. Lastly, resolving any customer doubts will not only solve doubts and problems but also help future customers.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/some-top-marketing-hacks-to-attract-and-retain-customers-on-paytm\/\">Top Marketing Hacks To Attract And Retain Customers On PayTM<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Paytm is fast becoming a growing force in India\u2019s e-commerce world. As one of the fastest-growing e-commerce marketplaces, it would be a good choice to invest. With ongoing promotions, you can benefit from the drive, and sign up more people.<\/p>\n\n\n\n<p>Also, practicing proven merchandising techniques is going to benefit your business in the future. With e-commerce taking the central stage as the years roll by, merchandising will help your business thrive in the ve-commerce universe.<\/p>\n\n\n\n<p>At Indifi, we believe in community growth through shared knowledge. For the latest Tech and related stuff, log on to <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a>, your one-stop-shop for everything that\u2019s going around in the field of technology.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For E commerce Loan India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s biggest e-wallet and a major e-commerce platform Paytm announced its plans to expand its flagship e-commerce business to Paytm Mall, further to accommodate more small and medium enterprises. This decision came with a host of new offers for those ready to join the portal like 0% gateway charges, no KYC below INR 1 Lakh, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[141],"tags":[537,538,364,539],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2782"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2782"}],"version-history":[{"count":2,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2782\/revisions"}],"predecessor-version":[{"id":3328,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2782\/revisions\/3328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2783"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}