{"id":2750,"date":"2020-02-07T11:40:28","date_gmt":"2020-02-07T11:40:28","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=2750"},"modified":"2024-08-20T10:35:45","modified_gmt":"2024-08-20T10:35:45","slug":"how-to-benefit-from-sales-promotion-on-flipkart","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/","title":{"rendered":"What Are The Benefits of Flipkart Promotion"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"455\" height=\"300\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/How-To-Benefit-From-Sales-Promotion-On-Flipkart-455x300.jpeg\" alt=\"How-To-Benefit-From-Sales-Promotion-On-Flipkart\" class=\"wp-image-2751\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/How-To-Benefit-From-Sales-Promotion-On-Flipkart-455x300.jpeg 455w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/How-To-Benefit-From-Sales-Promotion-On-Flipkart.jpeg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/How-To-Benefit-From-Sales-Promotion-On-Flipkart-533x350.jpeg 533w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/figure><\/div>\n\n\n<p>Customer is King and as Shiv Khera, author and self-help expert puts it forward \u2013 \u201c90% of selling is conviction and 10 % is persuasion.\u201d&nbsp;<\/p>\n\n\n\n<p>You are a seller, and what is your top most priority while doing business? Selling fast and selling smart. With the advent of e-commerce and brands giving sales round the year, the consumers prefer buying online rather than hitting the traditional brick and mortar shops. So as a seller, you should be able to cash in these trends by using Sales Promotion techniques and make a successful business venture.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#What_is_Sales_Promotion\" title=\"What is Sales Promotion?\">What is Sales Promotion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Why_Flipkart_Promotion_Only\" title=\"Why Flipkart Promotion Only?\">Why Flipkart Promotion Only?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#So_How_Do_You_Make_Use_Of_This_Dominant_Position_Enjoyed_By_Flipkart_and_Benefit_from_it\" title=\"So How Do You Make Use Of This Dominant Position Enjoyed By Flipkart and Benefit from it? \">So How Do You Make Use Of This Dominant Position Enjoyed By Flipkart and Benefit from it? <\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Product_Listing_Ads_PLA\" title=\"Product Listing Ads (PLA)\">Product Listing Ads (PLA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Advantages_of_Flipkart_Promotions\" title=\"Advantages of Flipkart Promotions\">Advantages of Flipkart Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Cost\" title=\"Cost\">Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Spike_Sales\" title=\"Spike Sales\">Spike Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#1_What_is_Flipkart_Ads\" title=\"1. What is Flipkart Ads?\">1. What is Flipkart Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#2_How_many_products_can_I_advertise_in_a_single_campaign\" title=\"2. How many products can I advertise in a single campaign?\">2. How many products can I advertise in a single campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-flipkart\/#3What_does_Ad_Spend_mean\" title=\"3.What does Ad Spend mean?\">3.What does Ad Spend mean?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Sales_Promotion\"><\/span>What is Sales Promotion?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In simple language, Sales Promotion is the process of persuading a potential customer to buy the product.&nbsp;It Is a short-term tactic to boost&nbsp;sales and thus a great method to be used over the e-commerce platforms. Advertising, coupons, samples, freebies, loss leaders and rebates are a few examples of sales promotion techniques.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/in-business-with-flipkart-how-to-negotiate-terms-as-smes\/\">In Business With Flipkart: How To Negotiate Terms As SMEs<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Flipkart_Promotion_Only\"><\/span>Why Flipkart Promotion Only?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We all know www.flipkart.com even if we do not regularly shop online. Flipkart holds around 44% market share of India&#8217;s e-commerce industry. Flipkart is significantly dominant in the sale of apparel, a position bolstered by its acquisitions of Myntra and Jabong. Know how to <a href=\"https:\/\/www.indifi.com\/blog\/myntra-seller-login-registration-account\/\">register as a seller on Myntra<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Do_You_Make_Use_Of_This_Dominant_Position_Enjoyed_By_Flipkart_and_Benefit_from_it\"><\/span>So How Do You Make Use Of This Dominant Position Enjoyed By Flipkart and Benefit from it?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Listing_Ads_PLA\"><\/span>Product Listing Ads (PLA)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As per Flipkart seller hub, Product listing ads is the topmost tip to boost sales on the site. They have marketed this campaign with the hashtag #RahoAagey. As a seller, all you have to do is simply create an ad campaign and every time the customer searches for a product, you won\u2019t get lost in the crowd. <\/p>\n\n\n\n<p>Instead, you \u201cjump the line\u201d and grab attention with a bright yellow Ad tag. Once your ad is clicked, you own the Buy now button on the product page. All in one tap.<\/p>\n\n\n\n<p>So basically you don\u2019t have to try hard to sell your product and as Flipkart says, you don\u2019t have to try at all!<\/p>\n\n\n\n<p>As per Indianonlineseller.com, <strong>around 50% sellers<\/strong> on its platform avail the PLA services. Many sellers who were willing to pay for ads benefited a great deal from this service and doubled &amp; tripled their business.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/www.indifi.com\/blog\/flipkart-dashboard-simplifies-data-organization\/\">Flipkart Seller Dashboard \u2013 Simplifies Data Organization<\/a><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_Flipkart_Promotions\"><\/span>Advantages of Flipkart Promotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Flipkart Promotions does not have a bidding model (where you are charged based on the number of clicks your ad receives). Instead, it follows a fixed CPC model defined by Flipkart based on the category of products. As a result of this, all the sellers advertising similar products get equal opportunity to showcase their ads. Thus, you get the following advantages as a seller:<\/p>\n\n\n\n<ul>\n<li>A higher visibility of your product and increase in \u201cproduct views\u201d<\/li>\n\n\n\n<li>A \u201cBuy Now\u201d button for the advertised product, facilitating immediate conversion<\/li>\n\n\n\n<li>Display of ads only to targeted customers searching for items relevant to your category<\/li>\n\n\n\n<li>An improved product ranking and a higher general ranking for your brand<\/li>\n\n\n\n<li>Ability to experiment with product combinations and other parameters to improve SKU performance of non-selling products.<\/li>\n\n\n\n<li>Ad campaign monitoring and optimisation from seller hub<\/li>\n\n\n\n<li>Detailed, actionable ad performance reports in real-time which allow sellers to identify promising products, ad groups, and best-selling product combinations<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/why-flipkart-should-be-a-preferred-choice-if-you-are-thinking-of-taking-business-online\/\">Why Flipkart Should Be A Preferred Choice If You Are Thinking Of Taking Business Online?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost\"><\/span>Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As already highlighted above, Flipkart would only charge you on the basis of actions rather than the impressions that you achieve on your products. This gives you a higher Return on Investment. A click would cost you between INR 0.50 and INR 1.50, depending on the product category. Further costs of setting up an ad campaign depend on the number of products you want to promote. Ad companies quote the price after studying your requirements. Apply for <a href=\"https:\/\/www.indifi.com\/e-commerce\/flipkart-seller-loan\">Flipkart Business Loan<\/a> from <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a> to list your product on Flipkart.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spike_Sales\"><\/span>Spike Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>During spike sales. Flipkart provides exciting offers on almost all the categories. This attracts a maximum number of buyers and drives huge traffic to the website as well as through the mobile app. You don\u2019t just get to hike your sales with minimal effort but also reach more buyers at one go.<\/p>\n\n\n\n<p>Flipkart offers Spike Sales under \u201c<strong>Big Billion Days<\/strong>\u201d. In the year 2019, Big Billion Days began on September 29 and ended on October 4, covering the Navratri- Diwali period which is considered auspicious in the Indian Households. Hence online sale on Flipkart is beneficial for MSMEs.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/retaining-customer-loyalty-through-flipkart\/\">Retaining Customer Loyalty Through Flipkart<\/a><\/p>\n\n\n\n<p>According to the statistics on Flipkart.com:<\/p>\n\n\n\n<ul>\n<li>One TV was sold every second, 500 beauty products sold every minute, 1.2 Lakh fashion items sold every hour and 2.4 lakh headphones sold everyday<\/li>\n\n\n\n<li>The total visits on the website were equal to 17 times the footfalls of Kumbh Mela<\/li>\n\n\n\n<li>Dimapur in Nagaland and Khawzawl in&nbsp; Mizoram were the farthest pin codes served, thus cementing the fact that customers from every nook and corner of the country are shopping online and during the Big Billion Days.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-successfully-sell-on-flipkart\/\">How To Successfully Sell On Flipkart<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.indifi.com\/business-loan\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"91\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Quick-Business-Loan-with-Low-interest-500x91.jpg\" alt=\"\" class=\"wp-image-6694\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Quick-Business-Loan-with-Low-interest-500x91.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Quick-Business-Loan-with-Low-interest.jpg 716w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ecommerce is the future. With the dream of Global Village becoming a reality, it is the need of the hour to provide the best and low-cost products to the consumer. The products offered maybe a few but the sellers offering these are many. So, you need to be smart and place your products appropriately to beat the other sellers and benefit from the e-commerce model.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-flipkart\/\">Operational Cost-Cutting By Being On Flipkart<\/a><\/p>\n\n\n\n<p>To achieve your objectives in the e-commerce space, <a href=\"https:\/\/www.indifi.com\/\">apply for online seller finance at Indifi.com<\/a>. Start the application process by filling in a few details like\u200a\u2014\u200aloan requirement (amount in INR), name, contact number, and email id. <\/p>\n\n\n\n<p>Complete the application process by furnishing a few basic details about your e-commerce business like PAN, business name and so on. Receive the best working capital finance for your online business that is customized to your business requirements. Use the funds and take your eCommerce business to the next level.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/powering-business-through-technology-from-flipkart\/\">Powering Business Through Technology From Flipkart<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a> is a market leader in providing the necessary information and sharing innovative ideas on all such finance-related matters and business models. Its research and insights have always been very useful for companies looking for solutions on business development.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For E Commerce Small Business Loans<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_Flipkart_Ads\"><\/span>1. What is Flipkart Ads?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Flipkart Advertising (Ads) is an effective marketing solution offered by Flipkart, allowing you to showcase your products to over 45 crore Flipkart customers on a daily basis. With our advertising options, you can increase your audience, enhance sales, and optimize the advantages of selling your products online through our platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_How_many_products_can_I_advertise_in_a_single_campaign\"><\/span>2. How many products can I advertise in a single campaign?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When setting up a campaign, you can utilize the CSV upload feature to include up to 2000 listing IDs. This allows you to easily incorporate a substantial number of listings into your campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3What_does_Ad_Spend_mean\"><\/span>3.What does Ad Spend mean?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ad Spend is the total amount of money spent on advertising campaigns. It is calculated based on the number of clicks your ads get and the cost-per-click (CPC) bid you&#8217;ve set in the context of CPC campaigns. For SmartROI campaigns, the Ad Spend is impacted by the return on investment (ROI) set for the campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer is King and as Shiv Khera, author and self-help expert puts it forward \u2013 \u201c90% of selling is conviction and 10 % is persuasion.\u201d&nbsp; You are a seller, and what is your top most priority while doing business? Selling fast and selling smart. With the advent of e-commerce and brands giving sales round the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[518,298,516,517],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2750"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2750"}],"version-history":[{"count":12,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2750\/revisions"}],"predecessor-version":[{"id":12034,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2750\/revisions\/12034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2751"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}