{"id":2734,"date":"2020-02-06T13:00:52","date_gmt":"2020-02-06T13:00:52","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=2734"},"modified":"2026-06-08T08:46:25","modified_gmt":"2026-06-08T08:46:25","slug":"best-ways-to-negotiate-terms-with-zomato","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/","title":{"rendered":"Best Ways to Negotiate Terms with Zomato"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"283\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Ways-to-Negotiate-Terms-with-Zomato-500x283.jpg\" alt=\"Best-Ways-to-Negotiate-Terms-with-Zomato\" class=\"wp-image-2735\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Ways-to-Negotiate-Terms-with-Zomato-500x283.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Ways-to-Negotiate-Terms-with-Zomato-768x435.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Best-Ways-to-Negotiate-Terms-with-Zomato.jpg 805w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption>Best-Ways-to-Negotiate-Terms-with-Zomato<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this digital world, food aggregators like Zomato provide answers to all food-related queries in the shortest span of time. The success of restaurants depends upon the reviews that they get and subsequent revenues that they manage to generate. Hence, all restaurants and food companies are eyeing for a listing on such platforms. However, the question remains, what are the best ways to negotiate terms with Zomato?<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato is currently charging the restaurants around 10%-15% based on the service they are providing and the area in which they are operating. This means that if Zomato is the only online platform used by a restaurant, the latter is expected to pay about 7%-8%. On the other hand, if they choose to list themselves on other food aggregator platforms besides Zomato. They will be charged about 12% from Zomato. This commission also varies if Zomato provides its personnel for delivering the products. In such a scenario, there is a possibility of the commission shooting up as high as 18%.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/using-zomato-dashboard-for-better-data-organization\/\">Using Zomato Dashboard For Better Data Organization<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These terms have come down from the initial 25% which Zomato was charging at the beginning. This happened because restaurants negotiated well with Zomato and lowered the commission. Some of the ways to negotiate are:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#How_To_Negotiate_Terms_with_Zomato\" >How To Negotiate Terms with Zomato<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#Convince_Zomato_about_their_publicity\" >Convince Zomato about their publicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#Do_not_depend_exclusively_on_Zomato\" >Do not depend exclusively on Zomato\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#Improve_yourself\" >Improve yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#Challenges_faced_by_Zomato\" >Challenges faced by Zomato<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-zomato\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Negotiate_Terms_with_Zomato\"><\/span>How To Negotiate Terms with Zomato<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Convince_Zomato_about_their_publicity\"><\/span><strong>Convince Zomato about their publicity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:left\"> A restaurant can assure Zomato of enhancing their visibility on their own creatives, hoardings, signboards, billboards or other places they use to publicize about themselves. The idea is that the more they will see the logo of Zomato, the trustworthiness of the platform enhances and stabilizes. At the end of the day, Zomato also needs its publicity.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/scaling-up-the-outreach-through-zomato\/\">Scaling Up The Outreach Through Zomato<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_not_depend_exclusively_on_Zomato\"><\/span><strong>Do not depend exclusively on Zomato\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is advised that restaurants increase their visibility in places other than food aggregators; for example, sponsoring events and hosting events. If they create a space for themselves in various places, their brand value enhances. This will enable them to stay strong on their reputation and be in a better position to negotiate terms with Zomato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_yourself\"><\/span><strong>Improve yourself<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> There is nothing better than enhancing the quality of our own organization whereby its name spreads by word of mouth. Any company should constantly strive towards quality and consistency in maintaining this quality. This way, a Zomato might approach that restaurant for having a listing on its platform whereby that restaurant would have an upper hand in negotiating terms with Zomato. <\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:<a href=\"https:\/\/blog.indifi.com\/powering-business-through-technology-from-zomato\/\">&nbsp;Powering Business Through Technology From Zomato<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The food business is indeed challenging as both innovation and quality need to be consistently ensured. No amount of marketing would compensate for word of mouth and customers sharing their positive feedback. This acts as a huge amount of encouragement for others to explore that particular restaurant. If any restaurant succeeds in doing that, all food aggregators would queue for their listings.&nbsp; <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_faced_by_Zomato\"><\/span><strong>Challenges faced by Zomato<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the above points for negotiating, a negotiator should leverage upon areas of deficiencies. For example, for a democratized platform like Zomato, large restaurant owners are unable to leverage their presence and extract distributions and profits. This is primarily because they have to compete with independent restaurants on a hyperlocal basis.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/marketing-hacks-for-customer-attraction-on-zomato\/\">Marketing Hacks For Customer Attraction On Zomato<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Platform like Zomato, large restaurant owners are unable to leverage their presence and extract distributions and profits. This is primarily because they have to compete with independent restaurants on a hyperlocal basis.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, the National Restaurant Association of India (NRAI) started campaigning regarding the discounting prices of restaurant aggregators, their booking and delivery platforms.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-successfully-sell-on-zomato\/\">How To Successfully Sell On Zomato?\ufeff<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These issues faced by restaurant aggregators like Zomato pose challenges to its functioning and restrict the profit margins of both the aggregators as well as the restaurants.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These shortcomings of Zomato should be leveraged upon. Coupled with the strategies mentioned above, restaurants can look forward to having a strong negotiation with restaurant aggregators.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-increase-visibility-on-zomato\/\">How To Increase Visibility On Zomato?<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion&nbsp;<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s food industry, a combination of a lot of factors contributes to its high ratings and positive customer reviews. These include food quality, presentation, innovative cooking, ambiance, service, pricing, accessibility of the location, parking availability; to name a few. Restaurant aggregators also mention the performance of a restaurant on the basis of these parameters. Hence a restaurant should always remember these parameters and use them to their advantage while negotiating. The idea, sometimes, is to balance out on one parameter to compensate for the other. Such a comprehensive approach towards dining goes a long way.&nbsp; <\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For Online Seller Loan In India<\/a><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a> is a market leader in providing the necessary information and sharing innovative ideas on all such finance-related matters and business models. Its research and insights have always been very useful for companies looking for solutions on business development.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital world, food aggregators like Zomato provide answers to all food-related queries in the shortest span of time. The success of restaurants depends upon the reviews that they get and subsequent revenues that they manage to generate. Hence, all restaurants and food companies are eyeing for a listing on such platforms. However, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[506,507,302,352],"class_list":["post-2734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-best-ways-to-negotiate-terms-with-zomato","tag-negotiate-terms-with-zomato","tag-sell-on-zomato","tag-zomato"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2734"}],"version-history":[{"count":3,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2734\/revisions"}],"predecessor-version":[{"id":3184,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2734\/revisions\/3184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2735"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}