{"id":2706,"date":"2020-02-04T13:17:09","date_gmt":"2020-02-04T13:17:09","guid":{"rendered":"https:\/\/www.indifi.com\/blog\/?p=2706"},"modified":"2020-06-22T11:11:04","modified_gmt":"2020-06-22T11:11:04","slug":"how-to-benefit-from-sales-promotion-on-paytm","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/","title":{"rendered":"How To Benefit From Sales Promotion On PayTm"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"360\" height=\"300\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Sales-Promotion-On-PayTm--360x300.jpg\" alt=\"Sales Promotion On PayTm \" class=\"wp-image-2707\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Sales-Promotion-On-PayTm--360x300.jpg 360w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/02\/Sales-Promotion-On-PayTm-.jpg 543w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption>Sales Promotion On PayTm <\/figcaption><\/figure>\n\n\n\n<p><strong>Paytm mobile should be your online selling marketplace!&nbsp;<\/strong><\/p>\n\n\n\n<p>According to Bill Gates, \u201c<em>if your business is not on the internet, then your business will be out of business.<\/em>\u201d&nbsp;<br><\/p>\n\n\n\n<p>Paytm in the year 2014, analyzed mobile commerce statistics and grabbed the opportunity of connecting sellers and buyers online through its <strong>Mobile Shopping Marketplace<\/strong>. Since then, Paytm is discovering ways to help sellers engage better with their customers and improvising the visibility of their products for better sales numbers by applying various sales promotion methodologies.<br><\/p>\n\n\n\n<p><em>Here are some pointers to think over as to how sales promotion can benefit your business on Paytm:<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#How_To_Benefit_From_Sales_Promotion_On_PayTm\" title=\"How To Benefit From Sales Promotion On PayTm \">How To Benefit From Sales Promotion On PayTm <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Make_Your_Business_Stand_Out\" title=\"Make Your Business Stand Out\">Make Your Business Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Tapping_into_Wider_Audience_Spectrum\" title=\"Tapping into Wider Audience Spectrum:\u00a0\">Tapping into Wider Audience Spectrum:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Audience_Selection\" title=\"Audience Selection:\">Audience Selection:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Here_are_some_ways_in_which_the_audience_can_be_divided\" title=\"Here are some ways in which the audience can be divided:&nbsp; \">Here are some ways in which the audience can be divided:&nbsp; <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Neighbouring_Operative_Customers\" title=\"Neighbouring Operative Customers: \">Neighbouring Operative Customers: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Attract_Your_Brand_Customers\" title=\"Attract Your Brand Customers: \">Attract Your Brand Customers: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Reaching_Existing_Customers\" title=\"Reaching Existing Customers: \">Reaching Existing Customers: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#Fresh_Customers\" title=\"Fresh Customers: \">Fresh Customers: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indifi.com\/blog\/how-to-benefit-from-sales-promotion-on-paytm\/#The_Final_Takeaway\" title=\"The Final Takeaway:\u00a0\">The Final Takeaway:\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Benefit_From_Sales_Promotion_On_PayTm\"><\/span>How To Benefit From Sales Promotion On PayTm<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Your_Business_Stand_Out\"><\/span><strong>Make Your Business Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The competition level in any business is robust. Have you ever wondered how to get ahead in this rat race? Well, just being available online will not bring any added advantage to your business. Paytm marketplace gives your business a distinctive image in the crowded marketplace. And it emerges well with product sales promotions. How so? Well, here is the answer!&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/using-paytm-dashboard-for-better-data-organisation\/\">Using PayTM Dashboard For Better Data Organization<\/a><\/p>\n\n\n\n<p><em>&nbsp;Following are the characteristics of the promotion tab on the seller panel on Paytm<\/em><br><\/p>\n\n\n\n<ul><li><strong>Inspect forthcoming promotions:<\/strong> Review the calendar regarding the upcoming and running events and promotions on the seller panel<\/li><\/ul>\n\n\n\n<ul><li><strong>Make your choice:<\/strong> A seller has the advantage of choosing an event he wants to register if the terms and conditions are worth going forward<\/li><\/ul>\n\n\n\n<ul><li><strong>Create an inventory list: <\/strong>Once you have chosen a particular promotional event and registered for the same, create an inventory list in advance.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read: <a href=\"https:\/\/www.indifi.com\/blog\/best-ways-to-negotiate-terms-with-paytm\/\">Best Ways To Negotiate Terms With PayTM<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tapping_into_Wider_Audience_Spectrum\"><\/span><strong>Tapping into Wider Audience Spectrum:<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For startups, it is essential to reach out to potential customers online. Paytm helps in providing the advantage of reaching the maximum number of customers. This not only increases the footfall online but also gives a chance to explore a wider spectrum of tapping into the horizon of the faraway customer horizon.&nbsp;<br><\/p>\n\n\n\n<p>Regardless of being a startup, any business needs fresh insights to go beyond its natural limit. For established businesses, Paytm sales promotion provides the leverage of increasing product visibility and boosting revenue. Paytm is not a temporary alliance for businesses. Here is how it helps in circulating the promotional event news.&nbsp;<br><\/p>\n\n\n\n<p><em>To bridge a communication channel between the sellers and the customers regarding sales promotion Paytm uses the following strategies:<\/em><br><\/p>\n\n\n\n<ul><li><strong>Just a simple SMS works<\/strong>: Around 500 SMSs carrying the details of the promotional offer along with the store link will be shared with the targeted audience.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>The power of notifications:<\/strong> Around 2000 push notifications, sharing the offer details will be sent via the Paytm app to specific types of customers.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-paytm\/\">Operational Cost-Cutting By Being On PayTm<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience_Selection\"><\/span><strong>Audience Selection:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sales promotion whether online or offline needs to be communicated to the <strong>right <\/strong>audience, otherwise, it is a big waste of both; money and energy. Paytm influences a diverse organic audience to generate maximum benefit from sales promotion activity. However, it brings the talent of segregating the audience as per the seller\u2019s choice.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_some_ways_in_which_the_audience_can_be_divided\"><\/span><em>Here are some ways in which the audience can be divided:&nbsp;<\/em><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neighbouring_Operative_Customers\"><\/span><strong>Neighbouring Operative Customers:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>figuring out neighbouring active Paytm customers and promoting products to them.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attract_Your_Brand_Customers\"><\/span><strong>Attract Your Brand Customers:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>reaching out to brand customers who have not been active from the past 15 days, which means, they have not shopped with the brand.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reaching_Existing_Customers\"><\/span><strong>Reaching Existing Customers: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>customers who have made recurring transactions in the past 30 days with your brand.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fresh_Customers\"><\/span><strong>Fresh Customers:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reaching out to users who love to shop with similar stores but do not visit yours.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/some-top-marketing-hacks-to-attract-and-retain-customers-on-paytm\/\">Top Marketing Hacks To Attract And Retain Customers On PayTM<\/a><\/p>\n\n\n\n<ul><li><strong>Live Paytm ChatBot:&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<ul><li><strong>Generating Trust:&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Shopping online does not bridge the gap of trust between the seller and the ultimate consumer because of the lack of human interaction. Paytm with its breathtaking idea of live messenger eliminates this disadvantage as well by connecting the customer directly to the actual seller.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/scaling-up-the-outreach-through-paytm\/\">Scaling Up The Outreach Through PayTM<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Final_Takeaway\"><\/span><strong>The Final Takeaway:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br><em>Sales promotion whether online or offline needs financial assistance. However, Indifi enables you with financial aid. It is the known market leader in providing financial assistance to help businesses to flourish easily. The vision of <\/em><strong><em><a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a><\/em><\/strong><em> is to give small businesses a strong financial hand that cannot get their loans approved from other financial institutions. It is the only institute that does not look at the financial banking of a firm alone but also sees the potential and intent behind the business. \u00a0 \u00a0 <\/em><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/powering-business-through-technology-from-paytm\/\">PayTm Technology \u2013 Powering Business Through It<\/a><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paytm mobile should be your online selling marketplace!&nbsp; According to Bill Gates, \u201cif your business is not on the internet, then your business will be out of business.\u201d&nbsp; Paytm in the year 2014, analyzed mobile commerce statistics and grabbed the opportunity of connecting sellers and buyers online through its Mobile Shopping Marketplace. Since then, Paytm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[490,364,491,492],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2706"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":4,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":3341,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2706\/revisions\/3341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2707"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}