{"id":2524,"date":"2020-01-07T08:25:04","date_gmt":"2020-01-07T08:25:04","guid":{"rendered":"https:\/\/blog.indifi.com\/?p=2524"},"modified":"2020-06-23T06:14:22","modified_gmt":"2020-06-23T06:14:22","slug":"scaling-up-the-outreach-through-paytm","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/","title":{"rendered":"Scaling Up The Outreach Through PayTM"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2020\/01\/Scaling-Up-The-Outreach-Through-PayTM-400x300.jpg\" alt=\"Scaling Up The Outreach Through PayTM\" class=\"wp-image-2525\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/01\/Scaling-Up-The-Outreach-Through-PayTM-400x300.jpg 400w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/01\/Scaling-Up-The-Outreach-Through-PayTM-768x576.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/01\/Scaling-Up-The-Outreach-Through-PayTM.jpg 800w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption>Scaling Up The Outreach Through PayTM<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since the conception of trade and business, one thing that has not changed is business promotion and marketing. What has changed is the ways of outreaching the target audience because regardless of the type and size of a business, reaching out to customers is an essential part of the process. With the advent of the internet, businesses are exploring new ways to the outreach of the market. Marketing strategies have evolved from print media to radio and television and businesses are now exploring digital marketing beyond search engine optimization (SEO) and social media marketing (SMM). PayTM has emerged as one such platform to scaling up the outreach.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Ways_in_which_PayTM_helps_in_scaling_up_the_outreach\" >Ways in which PayTM helps in scaling up the outreach&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Easy_accessibility_to_the_consumer\" >Easy accessibility to the consumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Feedback_from_the_end-user\" >Feedback from the end-user\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Product_reviews_by_the_consumer\" >Product reviews by the consumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Loyal_customers\" >Loyal customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/scaling-up-the-outreach-through-paytm\/#Understanding_the_competitors\" >Understanding the competitors<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_in_which_PayTM_helps_in_scaling_up_the_outreach\"><\/span><strong>Ways in which PayTM helps in scaling up the outreach&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business experts took no time to identify other ways for digital marketing after SEO and SMM. Using a payment platform like PayTM is one such extension of digital marketing. It can help a business in the following ways:<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/paytms-first-steps-to-retaining-customer-loyalty\/\">Paytm\u2019s First Steps To Retaining Customer Loyalty<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_accessibility_to_the_consumer\"><\/span><strong>Easy accessibility to the consumer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As businesses use PayTM to make and receive payments, it increases the awareness about the business among its potential customers. The PayTM mall feature provides an option of online shopping to its users, where a business can make the most of its online presence. Sometimes a business may not reach certain people through other channels, but as they use PayTM to make their payments, they also become aware of a business that they find useful.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-successfully-sell-on-paytm\/\">How To Successfully Sell On PayTm?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feedback_from_the_end-user\"><\/span><strong>Feedback from the end-user\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As customers shop through PayTM mall, they are asked about the feedback of the product. Since this feedback is given directly by the end-user, the business can better understand customers\u2019 requirements and use their product to meet those requirements. The feedback also helps a business to forecast a product\u2019s demand or a need to replace a product with another one.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/surge-ahead-boost-your-paytm-visibility-with-this-5-proven-steps\/\">Surge Ahead: Boost Your PayTm Visibility With This 5 Proven Steps<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_reviews_by_the_consumer\"><\/span><strong>Product reviews by the consumer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After feedback, the review by existing customers is another feature that helps a business to know what people think about their business. Some businesses use these reviews to influence and attract new customers. When a consumer learns about a product from another consumer, they tend to believe more than what the business has to say about itself. On the other hand, some businesses use these reviews to improve their products and services.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-paytm\/\">Operational Cost-Cutting By Being On PayTm<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyal_customers\"><\/span><strong>Loyal customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Having a repeat customer is as important as attracting new customers. PayTM helps businesses to create loyal customers by providing the best deals, offering huge discounts and cashback. In addition to discounts and offers, easy exchange and replacement policies also help in creating a pool of loyal customers. When customers feel that they have the option of return or exchange, they become comfortable in shopping with a business as it leaves a positive impact on the customer. This way, customers tend to come back to the same business after having a positive experience in the past.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/some-top-marketing-hacks-to-attract-and-retain-customers-on-paytm\/\">Top Marketing Hacks To Attract And Retain Customers On PayTM<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_competitors\"><\/span><strong>Understanding the competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With ample options available to the consumer, it is important to stay ahead in the business. Where the rising competition is a win-win situation for the customers, it is a never-ending strategy-making process for the businesses. To perform better than the competitor, it is required to understand the competitor. Since every review and feedback from the customer is public, a business not only can analyse the same for its business but can also see what customers have to say about its competitors. Customers\u2019 behaviour towards a particular type of business can help another business in analysing its position. Similarly, different businesses have different ways of presenting themselves to the customer that help them in connecting well with the customers. A business can observe these features to understand its competitor and to plan its strategies.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply For Online Seller Loans<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayTM is doing more than just payments and commerce for the businesses, it is also helping them in scaling up the outreach by collecting and analysing a certain type of data. <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a> also collects information about a business, through different online sources, to calculate its worth and provide financial aid to it. PayTM proves to be a helpful resource in finding that value because the sale, feedback, and review of a product provide an insight into the business performance and its popularity among its audience.&nbsp;&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the conception of trade and business, one thing that has not changed is business promotion and marketing. What has changed is the ways of outreaching the target audience because regardless of the type and size of a business, reaching out to customers is an essential part of the process. With the advent of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[363,58,402,364,404,403],"class_list":["post-2524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-boost-your-paytm-visibility-with-this-5-proven-steps","tag-ecommerce","tag-operational-cost-cutting-by-being-on-paytm","tag-paytm","tag-scaling-up-the-outreach-through-paytm","tag-surge-ahead-boost-your-paytm-visibility-with-this-5-proven-steps"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2524"}],"version-history":[{"count":3,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2524\/revisions"}],"predecessor-version":[{"id":3369,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2524\/revisions\/3369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2525"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}