{"id":2521,"date":"2020-01-07T08:04:27","date_gmt":"2020-01-07T08:04:27","guid":{"rendered":"https:\/\/blog.indifi.com\/?p=2521"},"modified":"2026-06-08T08:34:15","modified_gmt":"2026-06-08T08:34:15","slug":"paytms-first-steps-to-retaining-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/paytms-first-steps-to-retaining-customer-loyalty\/","title":{"rendered":"Customer Loyalty &#8211; PayTM\u2019s First Steps to Retain It"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"266\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2020\/01\/PayTM\u2019s-First-Steps-to-Retaining-Customer-Loyalty-500x266.jpg\" alt=\"PayTM\u2019s First Steps to Retaining Customer Loyalty \" class=\"wp-image-2522\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/01\/PayTM\u2019s-First-Steps-to-Retaining-Customer-Loyalty-500x266.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2020\/01\/PayTM\u2019s-First-Steps-to-Retaining-Customer-Loyalty.jpg 670w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption>PayTM\u2019s First Steps to Retaining Customer Loyalty <\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background\" href=\"https:\/\/www.indifi.com\/business-loan\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">PayTM has been around since 2010, and provides crores of Indians with a mobile payments platform to make payments instantly at zero cost. It is one of the fastest-growing companies in India with 450 million registered users stand as the testimonial for its success. People happily welcomed this concept of making payments without using cash. With PayTM payments can be made or received and shopping can be done with just a click on the smartphone. Businesses have also gone with the flow and implemented solutions to incorporate PayTM in their payment transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seamless payments, simplified tracking of transactions, real-time notifications for payments received, no headaches of long queues or loose change \u2013 the list of benefits a business gains from partnering with PayTM are plenty. But, the one that tops the list is the opportunity to build a loyal customer base through PayTM First, the latest offering from PayTM.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">Also Read: <a href=\"https:\/\/blog.indifi.com\/some-top-marketing-hacks-to-attract-and-retain-customers-on-paytm\/\">Top Marketing Hacks To Attract And Retain Customers On PayTM<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/paytms-first-steps-to-retaining-customer-loyalty\/#PayTM_First_%E2%80%93_A_loyalty_program_where_everyone_gains\" >PayTM First \u2013 A loyalty program where everyone gains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/paytms-first-steps-to-retaining-customer-loyalty\/#PayTM_First_%E2%80%93_You_get_subscriptions_memberships_cash_backs_and_a_lot_more\" >PayTM First \u2013 You get subscriptions, memberships, cash backs and a lot more<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PayTM_First_%E2%80%93_A_loyalty_program_where_everyone_gains\"><\/span><strong>PayTM First \u2013 A loyalty program where everyone gains<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018PayTM First\u2019 is a subscription-based loyalty program which is similar to the Amazon and Flipkart loyalty programs. Through this program PayTM aims to build and retain a loyal customer base.&nbsp; Since its launch, this program has received a huge reception from the public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rewards are irresistible; this age-old human psychology is the key concept behind this program. Of course, people cannot resist freebies. By offering irresistible rewards and encouraging repeat purchases, PayTM is expecting to see tremendous growth in its loyal customer base. Here are some of the attractions that this program has for its customers.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-paytm\/\">Operational Cost-Cutting By Being On PayTm<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PayTM_First_%E2%80%93_You_get_subscriptions_memberships_cash_backs_and_a_lot_more\"><\/span><strong>PayTM First \u2013 You get subscriptions, memberships, cash backs and a lot more<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in March 2019, PayTM First has already created a buzz in the market. To provide customers with the best rewards experience, it has partnered with the major players in numerous verticals like streaming video and music, shopping, lifestyle, food, and travel. The notable partners of the program are Zomato, Gaana, Eros, Sony, and Liv.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This program is all about goodies and freebies to keep customers happy.&nbsp; They get a number of exclusive benefits from the brands that have partnered with PayTM. A \u2018Zomato Gold Membership\u2019, \u2018Annual Sonyliv Subscription\u2019, \u2018ViU Premium\u2019, \u2018OYO Wizard \u2013 Blue Membership\u2019, \u2018Eros Now Annual Membership\u2019, cashback benefits, priority privilege, and endless entertainment are a few interesting offers the customers get from PayTM First. It has been launched at a low price of Rs. 750 and there is tempting cashback of Rs. 1,500 when you opt for the membership. The customers also have an added benefit of availing Rs. 100 cashback each month when booking movie tickets.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-successfully-sell-on-paytm\/\">How To Successfully Sell On PayTm?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PayTM First subscription provides benefits to enjoy on Uber and Uber Eats purchases, a service that is used by most common people.&nbsp; This loyalty program offers Rs. 6,000 worth of Uber benefits, and Rs. 2,400 worth of Uber Eats benefits. You have something in the clothing section as well. For women\u2019s formals, \u2018Ombre Lane\u2019 has extended offers worth Rs. 6,000 and there are offers on the products of \u2018The Man Company\u2019 worth Rs. 2,400.&nbsp; The partner offers of this model are estimated to be more than Rs. 12,000 and this is a huge attraction for the customers. When these memberships are purchased individually it is going to cost quite a bit and this is the main attraction of the rewards section of PayTM First.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/surge-ahead-boost-your-paytm-visibility-with-this-5-proven-steps\/\">Surge Ahead: Boost Your PayTm Visibility With This 5 Proven Steps<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is still more for customers of PayTM First to celebrate. They can enjoy exclusive offers on PayTM Mall and avail the benefits such as unlimited and free shipping on a priority basis and a dedicated 24X7 customer support. PayTM First is all set to extend its reach and has made itself available on Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with PayTM the businesses get to add more loyal customers to their base without putting any effort into it. This program has taken its first steps towards the challenging task of building customer loyalty and going by the current reception it has received, you can expect it to grow further and to partner with more business gaining a plethora of customers as well.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/www.indifi.com\/\">E Commerce Loan India<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With no collateral, minimum documentation, and availability of several top lenders, Indifi makes the whole process of acquiring a loan simple and quick. With a single online application form, you can apply for a loan from multiple lenders in the least possible time. As the loan is customized as per the needs of online sellers, rest assured that it would perfectly suit the dynamic needs of your business.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PayTM has been around since 2010, and provides crores of Indians with a mobile payments platform to make payments instantly at zero cost. It is one of the fastest-growing companies in India with 450 million registered users stand as the testimonial for its success. People happily welcomed this concept of making payments without using cash. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[363,402,364,403],"class_list":["post-2521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-boost-your-paytm-visibility-with-this-5-proven-steps","tag-operational-cost-cutting-by-being-on-paytm","tag-paytm","tag-surge-ahead-boost-your-paytm-visibility-with-this-5-proven-steps"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2521"}],"version-history":[{"count":6,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2521\/revisions"}],"predecessor-version":[{"id":4503,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2521\/revisions\/4503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2522"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}