{"id":2462,"date":"2019-12-31T15:08:51","date_gmt":"2019-12-31T15:08:51","guid":{"rendered":"https:\/\/blog.indifi.com\/?p=2462"},"modified":"2024-02-02T11:32:14","modified_gmt":"2024-02-02T11:32:14","slug":"how-zomato-helps-restaurants-cut-down-operational-costs","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/","title":{"rendered":"Tips to reduce restaurant operational cost."},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"283\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2019\/12\/How-Zomato-Helps-Restaurants-Cut-Down-Operational-Costs-500x283.jpg\" alt=\"How Zomato Helps Restaurants Cut Down Operational Costs?\" class=\"wp-image-2463\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/How-Zomato-Helps-Restaurants-Cut-Down-Operational-Costs-500x283.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/How-Zomato-Helps-Restaurants-Cut-Down-Operational-Costs-768x435.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/How-Zomato-Helps-Restaurants-Cut-Down-Operational-Costs.jpg 805w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">How Zomato Helps Restaurants Cut Down Operational Costs?<\/figcaption><\/figure>\n\n\n\n<p>When you run a restaurant, there are several operations involved. Some run at the front of the house while some run in the background. A restauranteur is burdened with the challenge of managing these operations, more importantly, with the expenditure on these operations. Without any control over the operational costs, your restaurant would face trouble while treading through India\u2019s current marketplace of increasing prices and fluctuating resource availability.&nbsp;<br><\/p>\n\n\n\n<p>To save costs on these operations, restaurateurs should consider taking the help of Zomato and try a unique approach towards cost optimization.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/how-to-increase-visibility-on-zomato\/\">How To Increase Visibility On Zomato?<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Zomato_and_Your_Restaurant\" title=\"Zomato and Your Restaurant\">Zomato and Your Restaurant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Turn_Off_Lights\" title=\"Turn Off Lights\">Turn Off Lights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Go_All_The_Way_Green\" title=\"Go All The Way Green\">Go All The Way Green<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Unified_Customer_Service\" title=\"Unified Customer Service\">Unified Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Reduced_Food_Wastage\" title=\"Reduced Food Wastage&nbsp;\">Reduced Food Wastage&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Cost-effective_Marketing\" title=\"Cost-effective Marketing\">Cost-effective Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/how-zomato-helps-restaurants-cut-down-operational-costs\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zomato_and_Your_Restaurant\"><\/span>Zomato and Your Restaurant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zomato can help reduce the costs of important restaurant operations, such as:<\/p>\n\n\n\n<p><br>&#8211;<strong>Customer service\u00a0<\/strong><\/p>\n\n\n\n<p>&#8211;<strong>Raw material management\u00a0<\/strong><\/p>\n\n\n\n<p>&#8211;<strong>Marketing\u00a0<\/strong><\/p>\n\n\n\n<p>Below, we\u2019ll understand the role of Zomato is bringing down the expenditure for these three critical restaurant operations.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/how-to-successfully-sell-on-zomato\/\">How To Successfully Sell On Zomato?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turn_Off_Lights\"><\/span>Turn Off Lights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you leave lights on in empty rooms at home? The same principle applies to your restaurant. If you have an office in the back, turn off lights and gadgets when not in use. It might seem small, but when you zoom out, it&#8217;s part of a bigger picture. Have you considered switching to fluorescent lights? They use only a third of the energy regular lights do and last longer. Wherever possible, opt for these. It&#8217;s one of those small steps that may seem minor but can save you significant money in the long run.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_All_The_Way_Green\"><\/span>Go All The Way Green<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s not just about the food menu; it extends to cutlery and kitchen items too. Often, you&#8217;ll notice random plastic items lying around the restaurant that aren&#8217;t very useful. Whether it&#8217;s plates, tumblers, boxes, or spoons, they contribute to unnecessary expenses. Instead of opting for cheap and non-recyclable plastic, consider investing in quality glassware and cutlery. They may seem more expensive initially, but in the long run, good metal and glass items, when properly maintained, last much longer than their cheaper counterparts. Don&#8217;t dismiss it as not your concern, because it will become one sooner or later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unified_Customer_Service\"><\/span>Unified Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In India\u2019s restaurant business, you need to spend significantly on customer service. It is important for every restauranteur to know what customers are feeling about the food and services offered at his\/her restaurant.<br><\/p>\n\n\n\n<p>The operational costs for customer service are always high because a restaurant needs to set up direct communication with its customers, particularly for obtaining feedback on the quality of food and listening to their complaints.&nbsp;<br><\/p>\n\n\n\n<p>Zomato offers a unified customer service solution for its restaurant partners. The Zomato mobile app, along with its web version, takes care of multiple things where customers can communicate to the restaurant directly.&nbsp;<br><\/p>\n\n\n\n<ul>\n<li>Zomato users can share their reviews and provide ratings<\/li>\n\n\n\n<li>Customers can rate a restaurant based on the quality of food and other services<\/li>\n\n\n\n<li>Grievances or complaints can be shared and mitigated&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The restaurant aggregator also enables customers to book table reservations.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-increase-visibility-on-amazon\/\">How To Increase Visibility On Amazon?<\/a><br><\/p>\n\n\n\n<p>When Zomato shares all this information with the restaurant, it is clearly organized and accurate. These customer service features are deeply integrated with Zomato\u2019s restaurant aggregator service packages.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reduced_Food_Wastage\"><\/span>Reduced Food Wastage&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Through its timely and safe food delivery service and its precise online ordering system, Zomato helps restaurants save money on the usage of raw food materials. Usually, a restaurant loses a lot of money on excessive raw material usage every day, particularly due to multiple instances of food wastage. For example, some waiters or servers are unable to take up correct orders. Sometimes, a poor in-house delivery system can cause spillage and result in \u201cfood not acceptable\u201d scenarios, especially during peak hours.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/best-ways-to-be-visible-on-flipkart\/\">Best Ways To Be Visible On Flipkart<\/a><br><\/p>\n\n\n\n<p>Zomato\u2019s food delivery and online ordering domain take care of these things. It ensures the food ordering process is completely automated and digitized, eliminating the risk of human errors. A restaurant can use the online food delivery service that Zomato offers, and stop being concerned about the costs arising from food damage, spillage, etc. Zomato diligently takes care of this damage control and even the consequences that follow. Zomato also disables the users from cancelling the orders at the last minute. With its own full-fledged staff, Zomato helps restaurants save their investments on hiring delivery employees and maintaining their own food delivery service.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:\u00a0<a href=\"https:\/\/blog.indifi.com\/how-can-you-increase-your-margins-through-cloud-kitchens\/\">How Can You Increase Your Margins Through Cloud Kitchens<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"91\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs-500x91.jpg\" alt=\"\" class=\"wp-image-6693\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs-500x91.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs.jpg 716w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-effective_Marketing\"><\/span>Cost-effective Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing operations often tend to overshoot the budgets of restaurants. You want your restaurant to be recognized as a local establishment, and for that, you take up several marketing activities. However, in the absence of a full-fledged marketing team, a restauranteur is unable to control the costs spent on such promotional operations.&nbsp;<br><\/p>\n\n\n\n<p>The Zomato mobile app promotes restaurants based on their customer engagement, review ratings,&nbsp; and overall experience. It runs promotional campaigns for its exclusive restaurant members. To benefit from Zomato\u2019s online marketing, restaurateurs can subscribe and become exclusive partners. The subscription costs spent are far more economical than the funds required to run a marketing campaign independently. This definitely helps if your restaurant is running on the limited funds procured from <a href=\"https:\/\/blog.indifi.com\/best-government-business-loan-schemes-for-msmes-in-india\/\">government-aided business loans<\/a>.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/what-is-cloud-kitchen-and-how-to-set-up-cloud-kitchen\/\">What Is Cloud Kitchen And How To Set Up Cloud Kitchen?<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With that said, Zomato is more than just an online food delivery service. There are many ways in which a restaurant can save money by partnering with this service provider. In addition to the above operations, Zomato can also save costs on financing, accounting, and food safety, and even provide <a href=\"https:\/\/blog.indifi.com\/gst-success-for-msmes\/\">taxation benefits<\/a>. It is benefits like these that explain why Zomato is one of India\u2019s leading players in the foodservice industry. In the years to come, this trend of cutting down the operating costs with the help of such foodservice partners is going to make a key impact on India\u2019s restaurant and F&amp;B businesses.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background wp-element-button\" href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\">Apply for Restaurant Loan<\/a><\/div>\n<\/div>\n\n\n\n<p>If you\u2019ve ever taken a loan in the past, you might know how daunting and time-consuming the whole process can be. But with <a href=\"https:\/\/www.indifi.com\/\">Indifi<\/a>, you can apply for a business loan online in a quick and simple manner. Filling a single application, you can apply for a loan with multiple top lenders in the country. With no collateral and minimum documentation, you are sure to experience business loans in a new and improved way.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you run a restaurant, there are several operations involved. Some run at the front of the house while some run in the background. A restauranteur is burdened with the challenge of managing these operations, more importantly, with the expenditure on these operations. Without any control over the operational costs, your restaurant would face trouble [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[351,301,395,302,352],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2462"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2462"}],"version-history":[{"count":11,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2462\/revisions"}],"predecessor-version":[{"id":7286,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2462\/revisions\/7286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}