{"id":2425,"date":"2019-12-31T06:43:24","date_gmt":"2019-12-31T06:43:24","guid":{"rendered":"https:\/\/blog.indifi.com\/?p=2425"},"modified":"2021-07-27T09:02:50","modified_gmt":"2021-07-27T09:02:50","slug":"marketing-hacks-for-customer-attraction-on-amazon","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/","title":{"rendered":"Amazon Marketing &#8211; Know The Hacks To Attraction Customer"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"224\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2019\/12\/Marketing-Hacks-for-Customer-Attraction-on-Amazon-500x224.png\" alt=\"Marketing Hacks for Customer Attraction on Amazon \" class=\"wp-image-2426\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/Marketing-Hacks-for-Customer-Attraction-on-Amazon-500x224.png 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/Marketing-Hacks-for-Customer-Attraction-on-Amazon-768x344.png 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/Marketing-Hacks-for-Customer-Attraction-on-Amazon-870x389.png 870w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2019\/12\/Marketing-Hacks-for-Customer-Attraction-on-Amazon.png 1200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption>Marketing Hacks for Customer Attraction on Amazon <\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background\" href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Online Seller Loan<\/a><\/div>\n<\/div>\n\n\n\n<p>Amazon is a household name today. Twenty-five years on, and the biggest e-commerce marketing platform of the world shows no sign of slowing down. New strategies and products, innovative marketing concepts, and services that extend to a wide spectrum of the market, this is the platform that all eCommerce sellers want to be present at. But, getting customers attracted in a marketplace where 2.5 million sellers are wooing them every minute, is no joke. The online seller who is garnering maximum customer attention and converting them into sales is certainly doing something right to maintain his lead.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/operational-cost-cutting-by-being-on-amazon\/\">Operational Cost-Cutting By Being On Amazon<\/a><\/p>\n\n\n\n<p>It is an aggressive cut-throat competitive world in the Amazon marketplace.<br><\/p>\n\n\n\n<ul><li>2.5 million active sellers on the platform. Only about 25,000 sellers\u2019 sales worth is $1million or more.<\/li><li>50% of items sold on Amazon come from small and medium-sized businesses.<\/li><li>In April 2019, the platform had about 119,928,851 total products featured on its platform.<\/li><\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Marketing_tips_for_Amazon_sellers_to_get_maximum_customer_attraction\" title=\"Marketing tips for Amazon sellers to get maximum customer attraction\">Marketing tips for Amazon sellers to get maximum customer attraction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Focus_on_the_Product_Title\" title=\"Focus on the Product Title\">Focus on the Product Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Focus_on_the_Product_Description\" title=\"Focus on the Product Description\">Focus on the Product Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Focus_on_the_Product_Image\" title=\"Focus on the Product Image\">Focus on the Product Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Include_HTML_Markups_in_the_Product_Description\" title=\"Include HTML Markups in the Product Description\">Include HTML Markups in the Product Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/marketing-hacks-for-customer-attraction-on-amazon\/#Focus_on_customer_reviews\" title=\"Focus on customer reviews\">Focus on customer reviews<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_tips_for_Amazon_sellers_to_get_maximum_customer_attraction\"><\/span>Marketing tips for Amazon sellers to get maximum customer attraction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Staying alive, sustaining and growing big on Amazon may not be easy but certainly not impossible. The 25,000 top sellers are doing something that not every other seller is doing and hence, getting to those envious sales figures. Since Amazon is credited with helping the online sellers reach an extremely motivated group of buyers at neck-breaking speed and cost-effectively, it is important to understand how to take advantage of this huge marketplace and grow your business.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-increase-visibility-on-amazon\/\">How To Increase Visibility On Amazon?<\/a><\/p>\n\n\n\n<p>Some marketing tips for the online sellers that can lead them to a promising future:<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_Product_Title\"><\/span>Focus on the Product Title<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon has a clear-cut best marketing practices outlined for products. Even if the outline may look less customer-oriented and not aligned with some of the commonly practiced SEO strategies, sellers must follow the guidelines to optimize product titles.&nbsp;<br><\/p>\n\n\n\n<p>For example, a video game seller on Amazon needs to follow the formula \u2013 Brand+ Model Number+ Product Type+ Platform for his product title. Along with this, Amazon also offers space for about 150-200 characters in the title. This can be used optimally to insert relevant keywords so that the customer can conceptualize the product the moment he sees the title. However, it is also essential to not stuff the space up.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/how-to-sell-successfully-on-amazon\/\">How To Sell Successfully On Amazon?<\/a><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_Product_Description\"><\/span>Focus on the Product Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Presenting concise information is appreciated by Amazon and even customers. Most sellers who wish to mention more information and yet do it convincingly should do it in the bulleted form. Amazon&#8217;s best practices also mention that the unique features of the product should be presented first. Rates and discounts, promotional offers should also be part of the bulleted presentation.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_Product_Image\"><\/span>Focus on the Product Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Best practices from Amazon says that the image needs to be presented in an uncluttered and neat manner. The rule says that the product image should have a white background. That the image needs to be impressive is a fact that all sellers are aware of, but they also need to ensure that the main image of their product should adhere and be compliant with the rules of the eCommerce giant. Secondary images can be added to make the entire product page more attractive and striking.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Also Read:&nbsp;<a href=\"https:\/\/blog.indifi.com\/why-flipkart-should-be-a-preferred-choice-if-you-are-thinking-of-taking-business-online\/\">Why Flipkart Should Be A Preferred Choice If You Are Thinking Of Taking Business Online?<\/a><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_HTML_Markups_in_the_Product_Description\"><\/span><strong>Include HTML Markups in the Product Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certain basic HTML can be incorporated in the product presentation to make it all look more effective. So, font beautification like italics and bold; including quotes, etc. can be done for improving the aesthetic appeal.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_customer_reviews\"><\/span>Focus on customer reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ratings should be a part and parcel of the product page. Average star ratings attract more customers than below par. Then there is the Most Popular Review area on the page where customer reviews show in detail. And finally, there is the Current Review section that features recent reviews. Sellers need to pay attention to customer reviews to attract new customers.&nbsp;<br><\/p>\n\n\n\n<p><strong>Final Word<\/strong><br><\/p>\n\n\n\n<p>Finally, getting customer attraction on the Amazon marketplace needs lots of dedicated hard work and focused plan. The best way is to get acquainted with the best practices of the platform, making them the base and bring in creativity where-ever possible. While implementation, try and tweak one element at a time and test it for results; fine-tune it, if required and then move on to the next.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.indifi.com\/e-commerce-loan-for-indian-online-sellers\">Apply Loans For Ecommerce Business<\/a><\/p>\n\n\n\n<p>With no collateral, minimum documentation, and availability of several top lenders, Indifi makes the whole process of acquiring a loan simple and quick. With a single online application form, you can apply for a loan from multiple lenders in the least possible time. As the loan is customized as per the needs of online sellers, rest assured that it would perfectly suit the dynamic needs of your business.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is a household name today. Twenty-five years on, and the biggest e-commerce marketing platform of the world shows no sign of slowing down. New strategies and products, innovative marketing concepts, and services that extend to a wide spectrum of the market, this is the platform that all eCommerce sellers want to be present at. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[382,58,101,156,279,76,102,89,282,385],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2425"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":4,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"predecessor-version":[{"id":4480,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/2425\/revisions\/4480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/2426"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}