{"id":104,"date":"2018-07-09T10:38:17","date_gmt":"2018-07-09T10:38:17","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=104"},"modified":"2025-08-27T11:26:33","modified_gmt":"2025-08-27T11:26:33","slug":"top-3-trends-changing-retail-industry","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/","title":{"rendered":"Popular Changing Retail Trends In India"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/07\/Retail-Business-in-India-500x223.jpg\" alt=\"Changing trends in Retail Business in India\" class=\"wp-image-11177\" width=\"834\" height=\"372\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/07\/Retail-Business-in-India-500x223.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/07\/Retail-Business-in-India-768x343.jpg 768w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/07\/Retail-Business-in-India-1536x686.jpg 1536w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2018\/07\/Retail-Business-in-India-2048x914.jpg 2048w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>India\u2019s retail industry is undergoing a profound transformation\u2014 Today, it contributes nearly <strong>10% of GDP<\/strong> and employing over <strong>8% of the workforce<\/strong>. From <strong>AI-powered personalization<\/strong> to <strong>sustainability practices<\/strong> and <strong>embracing phygital experiences<\/strong>, the industry is rapidly evolving to meet changing expectations. In  2025 the retail sector is setting new benchmarks. In this blog, we explore the <strong>top 3 trends reshaping Indian retail<\/strong> <strong>In India 2025<\/strong>: AI-driven shopping, sustainable consumer choices, and click-to-store integration.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Recent_Trends_in_Retailing_in_India\" title=\"Recent Trends in Retailing in India\">Recent Trends in Retailing in India<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#AI_and_personalization\" title=\"AI and personalization\">AI and personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#E-commerce_Growth\" title=\"E-commerce Growth\">E-commerce Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Sustainability_Focus\" title=\"Sustainability Focus\">Sustainability Focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Contactless_Payments\" title=\"Contactless Payments\">Contactless Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Frictionless_delivery\" title=\"Frictionless delivery\">Frictionless delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#ARVR_Shopping\" title=\"AR\/VR Shopping\">AR\/VR Shopping<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#The_Significance_Of_Changing_Trends_In_Retailing\" title=\"The Significance Of Changing Trends In Retailing \">The Significance Of Changing Trends In Retailing <\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Strategically_Informing_Your_Business_Approach\" title=\"Strategically Informing Your Business Approach\">Strategically Informing Your Business Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Be_Prepared_for_Customer_Changes\" title=\"Be Prepared for Customer Changes\">Be Prepared for Customer Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Seize_New_Opportunities_in_Retail\" title=\"Seize New Opportunities in Retail\">Seize New Opportunities in Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#Step_it_Up\" title=\"Step it Up\">Step it Up<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.indifi.com\/blog\/top-3-trends-changing-retail-industry\/#FAQ\" title=\"FAQ\">FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recent_Trends_in_Retailing_in_India\"><\/span>Recent Trends in Retailing in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Get aware about the emerging trends in retailing in India.<\/p>\n\n\n\n<p>The retail mix in India today ranges from the conventional neighborhood<a href=\"https:\/\/www.indifi.com\/business-loan\/kirana-store-business-plan\"> Kirana stores<\/a> to supermarkets, and multi-storeyed luxurious shopping malls.<\/p>\n\n\n\n<p>This retail revolution isn\u2019t limited to the metros but has progressed into the hinterlands of the country, and even Tier-II and Tier-III cities have embraced it. Rapid urbanizations, expanding disposable incomes, and the millennial earning potential are just a few factors that have propelled dynamic growth in the Indian retail sector.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_and_personalization\"><\/span>AI and personalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>AI is revolutionizing personalization in retail by using data to better shopping experiences for individual customers. Through machine learning and data analytics, AI can analyze a consumer&#8217;s browsing habits, purchase history, and preferences to offer personalized product recommendations, discounts, and promotions.&nbsp;<\/p>\n\n\n\n<p><strong>Example<\/strong>: &nbsp;Amazon&#8217;s engine uses AI algorithms to suggest products based on a customer&#8217;s browsing and purchasing history.<\/p>\n\n\n\n<p class=\"has-vivid-green-cyan-color has-text-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/technology-making-retail-stores-more-meaningful\/\">Role Of Technology In Making Retail Stores More Meaningful In The eCommerce Age <\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.indifi.com\/msme-loans\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"91\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-1-500x91.jpg\" alt=\"Apply for MSME Loan\" class=\"wp-image-5348\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-1-500x91.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2022\/05\/MSME-Loan-1.jpg 716w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_Growth\"><\/span>E-commerce Growth<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Online shopping continues to grow rapidly, with more retailers prioritizing digital platforms, mobile apps, and websites to reach consumers. With the increasing popularity of online shopping, many retailers are investing in e-commerce platforms to reach a wider customer base.  This is where, specialized business loans from<a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\" target=\"_blank\" rel=\"noopener noreferrer\"> leading digital lenders like indifi,<\/a> can help you out. Check out the array of loans available and choose the one that suits your specific requirements.<\/p>\n\n\n\n<p>In 2024 retail e- commerce is estimated to exceed <strong>4.1 trillion U.S. dollars<\/strong> worldwide<\/p>\n\n\n\n<p>Also read:- <a href=\"https:\/\/www.indifi.com\/blog\/top-five-government-schemes-that-retail-businesses-should-not-miss\/\">Top Five Government Schemes For Retail Businesses<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sustainability_Focus\"><\/span>Sustainability Focus<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Consumers are becoming more eco-conscious, pushing retailers to adopt sustainable practices, such as reducing waste, using eco-friendly packaging, and offering ethically sourced products.<\/p>\n\n\n\n<p><strong>58% of consumers<\/strong> would rather pay more for an eco-friendly product.<\/p>\n\n\n\n<p>Also Read:- <a href=\"https:\/\/www.indifi.com\/blog\/most-popular-digital-payment-methods-that-all-retail-shops-should-implement\/\">Most Popular Digital Payment Methods that all Retail Shops Should Implement<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contactless_Payments\"><\/span>Contactless Payments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Digital wallets, NFC (Near Field Communication) payments, and other contactless technologies have seen a rise in adoption, accelerated by the pandemic.<\/p>\n\n\n\n<p>Payments made via UPI increased by 80% over the previous fiscal year. UPI accounted for more than 75% of the total transaction volume of India\u2019s retail digital payments in February 2023. In the first quarter of FY 2023\u201324, transaction volume reached 24.9 billion and transaction value reached INR 39.7 trillion.<\/p>\n\n\n\n<p>Also Read :- <a href=\"https:\/\/www.indifi.com\/blog\/what-locational-factors-you-should-consider-while-opening-a-retail-shop\/\">What Locational Factors You Should Consider While Opening A Retail Shop?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frictionless_delivery\"><\/span>Frictionless delivery<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Faster delivery options and curbside pickups are becoming the norm, as customers seek convenience and immediacy in their shopping experiences. <br>Since 2020, there\u2019s been a 62% growth in the number of online shoppers to get same-day delivery.<\/p>\n\n\n\n<p><strong>Example<\/strong>: Amazon Prime offers <strong>next-day or even same-day delivery<\/strong> for millions of products to its subscribers<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ARVR_Shopping\"><\/span>AR\/VR Shopping<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Augmented Reality (AR) and Virtual Reality (VR) are transforming the way consumers try products online, especially in fashion and home d\u00e9cor, by offering virtual fitting rooms or 3D product visualization.<\/p>\n\n\n\n<p><strong>Example<\/strong>:&nbsp; IKEA&#8217;s AR app allows customers to visualize how furniture would look in their homes before making a purchase.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Also Read:- <a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\">Apply Business Loan For Retail Store<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Significance_Of_Changing_Trends_In_Retailing\"><\/span>The Significance Of Changing Trends In Retailing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> As crucial indicators guiding businesses on where to direct their attention and investments. Understanding and keeping abreast of these trends is essential for staying competitive and relevant in the dynamic landscape of the retail industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategically_Informing_Your_Business_Approach\"><\/span>Strategically Informing Your Business Approach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>For retail enterprises, staying attuned to the dynamic landscape of their industry and market is imperative. Vigilantly tracking retail trends ensures that you are well-informed about current and future developments.<\/p>\n\n\n\n<p>Understanding the prevailing and upcoming market trends enables you to proactively address them. Notably, the surge in online shopping in recent years is undeniable, with 58.4% of global Internet users making weekly online purchases in 2022. Remarkably, 30.6% of these transactions occurred through mobile devices.<\/p>\n\n\n\n<p>A key takeaway from this trend is that if your business lacks a mobile-friendly ecommerce store and isn&#8217;t engaged in social selling, you might already be trailing behind industry counterparts.<\/p>\n\n\n\n<p>By staying abreast of trends, you position your business to incorporate them into your social media marketing strategies for retail brands, ensuring you stay ahead in the evolving retail landscape.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Prepared_for_Customer_Changes\"><\/span>Be Prepared for Customer Changes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Customer expectations are changing, and how you interact with them next year will differ from last year. New competitors are finding innovative ways to meet these evolving needs in your industry.<\/p>\n\n\n\n<p>Retail trends help you understand customer needs, preferences, and expectations. They also help you observe how your competitors are tackling these challenges. This knowledge allows you to adjust your strategy to meet new demands as they arise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.indifi.com\/business-loan\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"91\" src=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs-500x91.jpg\" alt=\"\" class=\"wp-image-6693\" srcset=\"https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs-500x91.jpg 500w, https:\/\/www.indifi.com\/blog\/wp-content\/uploads\/2024\/01\/Pre-Approved-Business-Loan-upto-50-Lacs.jpg 716w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seize_New_Opportunities_in_Retail\"><\/span>Seize New Opportunities in Retail<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Stay ahead by leveraging retail trends to spot and act on emerging opportunities.<\/p>\n\n\n\n<p>By understanding the direction of retail, you can:<\/p>\n\n\n\n<ul>\n<li>Explore new market segments<\/li>\n\n\n\n<li>Introduce fresh sales and marketing channels<\/li>\n\n\n\n<li>Offer new products and services<\/li>\n\n\n\n<li>Provide novel experiences for your customers<\/li>\n<\/ul>\n\n\n\n<p>While pursuing these opportunities may involve substantial investments, strong signals from the market are essential for justification. Retail trends serve as a valuable source of these signals.<\/p>\n\n\n\n<p>Early identification of opportunities puts you a step ahead of competitors, paving the way for expansion and dominance in new market segments or geographical areas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_it_Up\"><\/span>Step it Up<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The retail industry in India is on the cusp of a major transformation. With the onslaught of online shopping, retailers have to be on their feet and come up with innovative strategies to stay ahead. Don\u2019t lose out steam, just because you don\u2019t have the requisite capital. Avail the right business loan uniquely designed for<a href=\"https:\/\/www.indifi.com\/business-loan-for-retail-store\" target=\"_blank\" rel=\"noopener noreferrer\"> retail business from Indifi<\/a> and forge ahead, while boosting revenues and your store value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>What are the recent trends in the Indian retail business sector?<\/strong><\/p>\n\n\n\n<p>Key trends shaping the Indian retail industry include:<\/p>\n\n\n\n<ol>\n<li><strong>Growth of E-commerce<\/strong>: More people are shopping online due to better internet access and more smartphone use.<\/li>\n\n\n\n<li><strong>Omnichannel Retailing<\/strong>: Retailers are combining online and offline shopping experiences.<\/li>\n\n\n\n<li><strong>Advanced Technologies<\/strong>: Retailers are using technologies like AI to manage inventory and improve customer service. Adopted voice ad mobile commerce technologies.<\/li>\n\n\n\n<li><strong>Augmented Reality (AR) and Virtual Reality (VR)<\/strong>: These technologies are enhancing the shopping experience by allowing customers to visualize products in their homes or try on virtual clothes.<\/li>\n\n\n\n<li><strong>Artificial Intelligence (AI) and Machine Learning (ML)<\/strong>: These technologies are being used to personalize shopping experiences, manage inventory, and improve customer service.<\/li>\n\n\n\n<li><strong>Sustainability and Ethical Practices<\/strong>: More retailers are adopting eco-friendly and ethical business practices, appealing to environmentally conscious consumers.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s retail industry is undergoing a profound transformation\u2014 Today, it contributes nearly 10% of GDP and employing over 8% of the workforce. From AI-powered personalization to sustainability practices and embracing phygital experiences, the industry is rapidly evolving to meet changing expectations. In 2025 the retail sector is setting new benchmarks. In this blog, we explore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[185],"tags":[12,45,13,14,18],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/104"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":34,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":14867,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions\/14867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}