{"id":103,"date":"2018-07-10T08:50:53","date_gmt":"2018-07-10T08:50:53","guid":{"rendered":"https:\/\/blog3.indifi.com\/?p=103"},"modified":"2019-08-12T12:00:16","modified_gmt":"2019-08-12T12:00:16","slug":"food-delivery-changing-restaurant-business","status":"publish","type":"post","link":"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/","title":{"rendered":"The Explosion Of Food Delivery \u2014 And How It Is Changing Everything About The Restaurant Business"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"300\" src=\"https:\/\/blog.indifi.com\/wp-content\/uploads\/2019\/08\/Restaurant-Business-450x300.jpeg\" alt=\"\" class=\"wp-image-1859\"\/><figcaption><em>Online Restaurant Business<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>From calling up your local restaurant\u2019s landline number and dictating orders to ordering a complete meal with just a few taps without talking to anyone\u200a\u2014\u200afood delivery has indeed undergone a significant transformation in India. And, today from mom-and-pop run diners to posh fine-dining restaurants, eateries of all sizes and cuisines are embracing this new trend to stay relevant.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\">Working Capital Restaurant Business<\/a><\/div>\n\n\n\n<p>Let\u2019s take a closer look at the food delivery scene in India and the challenges faced by restaurateurs.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#Why_The_Soaring_Rise_In_Popularity_Of_Food_Delivery_Apps\" title=\"Why The Soaring Rise In Popularity Of Food Delivery Apps\">Why The Soaring Rise In Popularity Of Food Delivery Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#What_Does_This_Trend_Mean_For_Restaurants\" title=\"What Does This Trend Mean For Restaurants?\">What Does This Trend Mean For Restaurants?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#Factors_To_Consider_When_You_Offer_A_Delivery-Only_Restaurant_Model\" title=\"Factors To Consider When You Offer A Delivery-Only Restaurant Model\">Factors To Consider When You Offer A Delivery-Only Restaurant Model<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#1_Understand_Your_Market\" title=\"1. Understand Your Market\">1. Understand Your Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#2_Focus_on_the_Metrics\" title=\"2. Focus on the Metrics\">2. Focus on the Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#3_Marketing_and_Branding\" title=\"3. Marketing and Branding\">3. Marketing and Branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indifi.com\/blog\/food-delivery-changing-restaurant-business\/#Food_For_Thought\" title=\"Food For Thought\">Food For Thought<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_The_Soaring_Rise_In_Popularity_Of_Food_Delivery_Apps\"><\/span>Why The Soaring Rise In Popularity Of Food Delivery Apps<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>For years, if you craved restaurant meals or if you were too lazy to patch up a meal over the weekend, you had only one option\u200a\u2014\u200agather your clan and visit your favourite neighbourhood restaurant. All that looks like options from a bygone era, today.<\/p>\n\n\n\n<p>Thanks to the emergence of Smartphones, the availability of super, fast internet connectivity, and a thriving startup scenario\u200a\u2014\u200atoday, you can order meals from your favourite restaurants in any corner of the city, without leaving your couch.<\/p>\n\n\n\n<p>Zomato, Swiggy, UberEats, FreshMenu, FoodPanda, Box8, and HolaChef, are some of the immensely popular food delivery apps in India. With increasing workloads, and the increase in the price of dining out\u200a\u2014\u200amore and more people prefer ordering food via these apps, instead of dining out at restaurants.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/5-ways-technology-transform-restaurant-business\/\">5 Ways In Which Technology Can Help You Transform Your Restaurant Business<\/a> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_This_Trend_Mean_For_Restaurants\"><\/span>What Does This Trend Mean For Restaurants?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With skyrocketing real-estate prices, it\u2019s becoming more and more difficult for restaurants to operate a business in the prime area. To add to this is the increasing shortage of labour availability. Today, it\u2019s increasingly difficult and expensive to hire and train staff. This is why restaurants are welcoming food delivery apps and other services.<\/p>\n\n\n\n<p>Additionally, a delivery-only style of business makes it easy for restaurants to experiment with new cuisines. When you run a traditional restaurant, you have to provide your customers with an elaborate menu. Right from appetizers, starters, entrees, to desserts\u200a\u2014\u200ayou need to have a wide variety of cuisines to cater to all your customers.<\/p>\n\n\n\n<p>This led to the growth of the infamous \u201cmulti-cuisine\u201d restaurants in India. This means restaurants were unable to focus on their specialties. With a delivery-only business, restaurants can provide their customers with a small menu that emphasizes on their core food offering.<\/p>\n\n\n\n<p>For instance, today you can come across several specialized food-delivery restaurants like\u200a\u2014\u200aones that offer just rice and curry bowls, tiffin service for diabetics, office lunches, just desserts, etc.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\">Also Read: <a href=\"https:\/\/blog.indifi.com\/5-ways-to-grow-restaurant-business\/\">5 Ways To Grow Your Restaurant Business And Scale New Heights <\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_To_Consider_When_You_Offer_A_Delivery-Only_Restaurant_Model\"><\/span>Factors To Consider When You Offer A Delivery-Only Restaurant Model<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Market\"><\/span>1. Understand Your Market<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The first step is to do a comprehensive study to understand your market. Start by conducting background research on your potential clientele, their specific needs, and locations. This helps you to customize your offerings to target and attract your potential audience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Focus_on_the_Metrics\"><\/span>2. Focus on the Metrics<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Will you be offering deliveries on your own, using employees you hire? Or will you be partnering with food delivery apps? Or both? All these scenarios have various pros and cons. Take a look at each one of these options to figure out what works the best for you.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Marketing_and_Branding\"><\/span>3. Marketing and Branding<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>When you run a delivery-only restaurant, you cannot wow your patrons with ambience. Instead, you have to focus on your packaging, plating style, and other options. These become the face of your business. Think of unique packing ways to attract your audience.<\/p>\n\n\n\n<p>Also, invest in sustainable packaging (cartons, paper-based boxes, bamboo straws and cutlery) to avoid burdening Mother Earth and to avoid being penalized (if plastics are banned from your area). If capital is tight, consider getting a business loan from<a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/\" target=\"_blank\"> popular digital lenders like Indifi<\/a> to help you scale and grow your business.<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\"><a href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\">Apply For A Restaurant Loan<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Food_For_Thought\"><\/span>Food For Thought<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Experts from across industries agree that <em>Food Delivery Services are here to Stay and are bound to grow much bigger in the coming years.<\/em> The trend is gathering fast in Tier-II and Tier-III cities as well.<\/p>\n\n\n\n<p>And, as a restaurateur, you have to step up your food delivery game. And, make the most of customized <a rel=\"noopener noreferrer\" href=\"https:\/\/www.indifi.com\/bank-loan-for-restaurant-business-india\" target=\"_blank\">business loans from Indifi<\/a> to help you race ahead of your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From calling up your local restaurant\u2019s landline number and dictating orders to ordering a complete meal with just a few taps without talking to anyone\u200a\u2014\u200afood delivery has indeed undergone a significant transformation in India. And, today from mom-and-pop run diners to posh fine-dining restaurants, eateries of all sizes and cuisines are embracing this new trend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[181],"tags":[12,43,44,13,14],"_links":{"self":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/103"}],"collection":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":6,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":1861,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions\/1861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indifi.com\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}