The difference between marketing and growth hacking is the involvement of the “element of analytics.” Where marketing targets audiences and involves business progress; growth hacking shows the statistics of how the plan was executed in numbers. Growth hackers have logical reasoning so that they can:
- Make success repeatable
- Secure the future of a firm
- Chalking down some of the marketing hacks
- Growing your customer base
Sounds generic right? But cliché is a cliché for a reason. Forums like Facebook ads albeit increase conversations are still not considered to be growth hacks. Growth hacking eCommerce requires a planned strategy helping the company evolve through your products, customer services, and distribution channels.
Also Read: Operational Cost-Cutting By Being On Flipkart
Things to Take Care Off While Selling On Flipkart
- Considering Flipkart has a huge market targeting books, it should give accessibility to those genres and authors which are not widely accessible.
- The customer’s revert is a part of constructive feedback. A survey needs to be conducted to find out what a customer needs and desires
- Bargain: Don’t downgrade your selling, but play it tactfully. Every customer needs to have the content that he is picking his product at a price he has decided on, all you need to do is give them the luxury of satisfaction that a customer has a final call on the price of the product.
Also Read: How To Increase Visibility On Amazon?
Marketing Hacks
1Fear of Missing Out (FOMO):
A slang often referred for the youth. Trigger a rush in customers to have the urge to buy something before it sells out. That way a product becomes a luxury over a necessity.
2 Smartly framed Search Engine Optimisation titles:
Increasing the visibility of a website is important, but not at the cost of regular titles. When you are reaching out to a larger audience, use the right alphabets.
3 Visitors need to be converted into customers:
Loyalty does not come from customers alone, it should be instigated by eCommerce websites towards its loyal customers too. Discounts are passé; the word ‘free’ still brings instant joy. Customers who shop at Flipkart often need to feel pampered and not with additional discounts but with presents. Play smart.
Also Read: How To Successfully Sell On Flipkart
4 Giveaways and collaborations:
Collaborating with different brands is always an added advantage. Product visibility should be expanded over product reachability. Don’t be a narcissist, but show off. Don’t overdo it, but subtly flaunt your assets. The question shouldn’t be “Why Flipkart”, it should rather be, “Why not Flipkart?”
5 When selling through computers, stay away from computers:
Personal connect and consistency are the keys to unlock the door for customers. Why wait for the opportunity to knock on the door? Find these keys instead. Attending conferences and exposing oneself amidst the creme-de-la-creme crowd gives the audience a heads up to trust a website. Connecting via mails and updating them about offers is also always beneficial.
Also Read: How To Sell Successfully On Amazon?
6 Don’t solve problems:
Create them first to solve them. To become a hero, you need to bash the bad guy first, and what do you do when you don’t have an antagonist? You create one. Increase the prices and then cut them down instantly in the following weeks.
Tips To Retain Customer Loyalty Through Flipkart
Set your geographical reach:
Though Flipkart has a country-wide reach and that makes your product reachable to the potential customer 24*7 but you need to take one step at a time. It will require a lot of manpower, management and energy to take orders from the entire mainland and then bear the shipping as well.
Yes, the widened reach is an added advantage but establish a stronger zone for yourself and learn from what the people within your reach have to say about your stepped-up game. Because covering the offered customer base at once will spread your focus too thin and your aim is to retain customer loyalty which will happen if you concentrate at a certain region and then begin to expand.
The feeling of satisfaction:
Since the product has been ordered in the vicinity of you as a seller, you know how to arrange for the best material and the time frame to deliver it. And once a customer has placed an order with Flipkart, he or she is eager until it is delivered.
Hence, timely delivery with a high-quality product and reasonable price will put up your name as a satisfying seller for the customer. And that’s great, you’ve taken the most successful step towards retaining customer loyalty.
Ask for feedback:
Although, you know that your product was the best in the area at the most affordable price but it will be great if everyone in your chosen geographic area knew that. And this will be best put up by a customer who has already made a transaction with you through Flipkart and is satisfied as well.
Once the review and rating of you, as a seller is made public, it assures and attracts a potential customer. Not just that, an existing customer is also more likely to buy from a previous seller who has also been rated well by other buyers as well. So, make sure for each order you take, you receive a rating and retaining customer loyalty.
Communication is the key:
As you know that all your selected products are available through Flipkart, so is the user experience of each customer and order you have been involved with. All this information is made public, even to you.
So, make sure you take note of what the customer appreciates, what are the expectations and if possible, always manage to reply and answer queries coming from the customers. It will build trust among all the loyal customers you have to convey that you care for their trust in your product.
Tips To Boost Business Through Flipkart Technology
Audience Reach
When you display your products on an online website that has its own customer base, you open opportunities for more clients and perhaps in even more versatile ways since you are not restricted to a certain geographical area (like for a physical store). Online shopping is lucrative to customers because of the available access and adding your variety will catch their attention for sure.
Pricing
While Flipkart will keep a small commission, it gives you an opportunity to make much more. Through discounts and offers with sales, membership offers, and price slashing, it attracts new customers constantly and gets the sales going. Additionally, you can be flexible with your products and present them with more specially curated offers.
Reviews
What people trust more than themselves is other people. After buying products, customers are urged to drop a review of the product. This helps create a genuine word of mouth for your product and what it’s worth by the customers themselves and that is the most trusted medium of information for potential customers. Reviews are carefully thought of and explained well with pictures, therefore it is a transparent way of communication and feedback from the customers.
Presentation
Flipkart is a good way to present your products in the most useful manner. The customer is able to check the comparative prices and qualities, along with important details included. This helps them choose your product for its worth and the better you present all the details, the more convinced the customer is of a genuine product.
Management
Flipkart does managing for you. It maintains orders, process payments, decides upon the terms and conditions, delivers the product, and get you feedback. You do not have to deal with customers who are unsatisfied directly and invest time in trying to convince them, Flipkart does fair management for you by assessing the conditions met for returns or exchanges, etc.
Spotlight
With a pool of products presents both online and offline, one might feel that theirs would get sidelined, which is not true at all. Websites like Flipkart have great functional filters to help with that and this also helps your product come in the refined search when users categorize what they need. Apart from that, there is a facility to advertise your product for promotional purposes and has worked quite well for most. Both these facilities, help your product be in the spotlight for what could be called a plethora of choices.
Key Takeaway
Marketing hacks can be endless, but to touch the right chord you need to trigger an emotional connection with your customers. Reaching out to them through bloggers or content creators will give you an engaging connect.
You are not selling a product, you are selling the forum from where products will be sold. Any business can grow with the proper zeal, right potential, and strong vision; with a pinch of analytics to it, you have the right ingredients, “Too many cooks spoil the broth,” while too many ingredients(in the right quantity), innovate the broth.
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